by Ellad Kushnir Matarasso
16 Sep 2025
Women Deserve Better Representation In Advertising
Advertising data in 2025 poses alarming questions about gender inequality and why women deserve better branded content. Women make up nearly half…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
4 Sep 2025
Ad Copy that Converts
Ad copy often gets treated like decoration when it is usually doing a lot of the heavy lifting. A single line can…
by Ellad Kushnir Matarasso
26 Aug 2025
How Creative Analytics Powers Smarter Ad Decisions
Creatives are everywhere. Scroll any feed, open any app, watch any story, and you see it. The problem isn’t making more creatives.…
by Gaya Shachar
18 Aug 2025
Labor Day Advertising: How to Stand Out When Everyone’s Running a Sale
Labor Day is fast approaching. Over a single weekend, inboxes will be crowded with subject lines shouting about sales, social feeds filled…
by Alison.ai
12 Aug 2025
2025 SocialPeta & Newsbreak Mobile Game Report: 9M+ Monthly Advertisers & the Rise of Weekly Creative Iteration
With the rise of mobile internet, the mobile gaming industry has become a cornerstone of global digital entertainment. Mobile games are everywhere,…
by Alison.ai
7 Aug 2025
From Creative to Conversion: How Brands Are Scaling Performance on TikTok
In today’s digital landscape, platforms evolve fast, user behaviors shift constantly, and privacy restrictions are rewriting the rules of targeting. One thing…
by Narine Nejat
6 Aug 2025
From the Edinburgh Tattoo to Social Media: How Sound and Colour Drive Audience Connection
As a proud Glaswegian and Scot, July and August have always meant one thing: it’s time for the Edinburgh Royal Military Tattoo.…
by Ellad Kushnir Matarasso
30 Jul 2025
Labor Day and the Future of Creative Work in the Age of AI
Every first Monday of September, the United States and Canada celebrate Labor Day - a holiday that originated from the 19th-century labor…
by Ellad Kushnir Matarasso
24 Jul 2025
The Anatomy of a Winning Creative Analytics Tool
Analytics tools give you all the information available - numbers, views, clicks, and completions - but they only swamp you with data…