What’s working, why it’s working, and what to do next.
One view of creative performance across the 9+ platforms you run on, down to the element. Not another dashboard to dig through, analysis that’s built to flag your next uplift and tell you where it’s hiding.
The full picture, without the report-stitching.
Every connected platform flows into a single view: your top-performing elements, creatives losing efficiency, and the gap that matters most, where your spend is going versus where your performance is coming from. Drill from portfolio to platform to country to a single creative, and from that creative down to the elements inside it.
Element Explorer.
Slice your entire creative library by any element, characters, environments, CTAs, copy, and see each one’s hard numbers: impressions, spend, CTR, installs, IPM, ROI. “This creative worked” becomes “this element is why.”
Hidden Gems.
Elements already beating your account average that you’re barely using. Alison flags them with the room they have to scale, uplift you already own but haven’t cashed in.
Suggested Combinations.
The element pairings that win together in your account, surfaced as ready-to-brief recipes for the next creative, with the potential uplift attached.
Fatigue alerts.
When a creative starts losing efficiency, you’re told early, with the evidence and the recommended refresh, so budget stops leaking before the monthly report would have caught it.
CONNECTED TO EVERYTHING
Where analysis turns into action.
Every finding here arrives with a path forward. A fatigue alert lands in Signals before the budget drains. A Hidden Gem or a Suggested Combination becomes Studio’s brief for the next iteration. A weak element becomes a Flight Check fix with a predicted lift. The analysis layer is where every loop through Alison starts and ends.
FOR YOUR TEAM
Evidence, at every altitude.
UA Manager
Catch the spend-performance gap and fatigue early, and reallocate with evidence, not instinct.
Creative Manager
Hidden Gems and winning combinations, ready to shape the next brief by country and platform.
CMO
The portfolio story in one view, connecting creative decisions to business results.
FAQ
Questions, answered.
Which ad platforms and data sources does Alison connect to for analytics?
Alison connects to the major digital ad platforms, including Meta, Google, TikTok, Snapchat, LinkedIn, and performance networks such as Moloco, Unity, AppLovin, and Amazon Ads. Data is pulled in via secure API connections, giving you a unified view of creative performance across all your active channels from a single dashboard, without manually exporting and reconciling reports from each platform.
How granular are the creative element breakdowns: frame-level or scene-level?
Highly granular. Over 10 AI engines tag elements across visuals, audio, text, facial expressions, backgrounds, objects, and more. For video, the analysis runs across the full timeline of the creative, so you can see not just that a creative performed, but which elements at which moments drove engagement, enabling precise, evidence-based iteration rather than guesswork.
Can I set custom KPI goals for the insights, such as CAC or LTV?
Yes. Alison’s analytics connect creative performance to the metrics that matter most to your business, including ROAS, conversion rate, and engagement rate. For advanced attribution goals like CAC or LTV, our team can advise on the best setup during onboarding so your dashboard reflects your specific objectives.
How often is performance data refreshed?
Alison provides real-time performance data, so your dashboard reflects the latest results as they come in from connected platforms. Your team can act on emerging signals, a creative starting to slow down, a new element outperforming, without waiting for reporting cycles.
What exactly are Hidden Gems and Suggested Combinations?
Both are tailor-made findings from your own account, built to flag potential uplift. Hidden Gems are elements already outperforming your account average but under-used in your creatives, proven value with room to scale. Suggested Combinations are the element pairings that historically win together in your account, packaged as recommendations for your next creative. Neither is a generic best practice; both are computed from your data.
Does this replace my BI dashboards or my analysts?
It replaces the manual stitching, not the thinking. Alison automates the cross-platform reconciliation and the element-level breakdowns that used to consume analyst days, and its outputs can be exported into your own BI stack. Your team keeps the judgment; Alison hands them evidence at a depth manual analysis can’t reach.