Creative Intelligence Reports
Alison.ai Creative Intelligence Reports analyze real-world ad creative performance across platforms, verticals, and seasonal moments. Each report surfaces the creative patterns, fatigue signals, and pivots driving performance in live campaigns, powered by Alison.ai’s creative intelligence engine.
| September | Creative Fatigue Report – Q3 2025 Drawing on Alison.ai’s proprietary analysis of 1,047 campaigns, 240M impressions, and 78,612 unique creatives tracked across Q3, this report offers a data-backed look at when, why, and how creative performance declines, and how smart brands stay ahead of it. → Read the report |
| November | Ads That Convert – 100M Impressions (Meta, TikTok, YouTube, Retail Media, and LinkedIn) In this exclusive report, we analyzed over 100 million impressions from 2,342 campaigns across Meta, TikTok, YouTube, Retail Media, and LinkedIn to uncover the six creative patterns that consistently outperform the market by double-digit margins. → Read the report |
| December | Holiday Visuals Report – Q4 2025 The holiday season isn’t just the busiest shopping period of the year, it’s also the most competitive time for brands to capture shoppers’ attention. In this report, we highlight the most effective campaigns to cut through the noise and drive engagement. → Read the report |
| January | Health & Fitness – TikTok (Q1 Resolution peak) Creative performance analysis of Health & Fitness app advertising during the New Year resolution window on TikTok. Covers winning creative elements, early fatigue signals, and recommended pivots ahead of January 21st. → Read the report |
| January | Health & Fitness – TikTok (Review and Optimization) Creative performance analysis of Health & Fitness app advertising during the “Resolution Fatigue” window on TikTok. Covers winning creative elements, early fatigue signals, and recommended pivots ahead of January 31st. → Read the report |
| February | Dating Apps – Instagram (Valentine’s Peak Intent) Creative performance analysis of dating app advertising during the pre-Valentine’s urgency window on Instagram. Covers winning creative elements, fatigue signals, and recommended pivots to maximize installs before seasonal demand declines. → Read the report |
| February | Adjust Mobile Apps Report – 2026 Edition The 2026 edition of the Adjust Mobile App Trends Report explores how creative strategy, not just spend, is shaping app growth outcomes across iOS and Android. This year, Alison.ai contributed exclusive creative performance insights to the report, analyzing real-world ad elements and their measurable impact. → Read the report |
| February | Dating Apps – Instagram (The Valentine’s Hangover) Creative performance analysis of dating app advertising during the post-Valentine’s correction window on Instagram. This report deconstructs the critical shift from “Romantic Fantasy” to “Compatibility Reality,” identifies high-performing “Green Flag” elements, and provides actionable data to combat the 35% surge in seasonal ad fatigue by pivoting toward relatable, solution-oriented content. → Read the report |
| March | Fintech and Tax Services – LinkedIn Creative performance analysis of tax preparation and financial services advertising during the high-urgency Q1 filing window on LinkedIn. This report covers the shift from passive trust-building to active “Audit Defense” elements, identifies emerging high-CTR color palettes, and provides actionable data to capture high-net-worth leads before the April deadline. → Read the report |
| March | Fintech and Tax Services – LinkedIn (Review & Optimization) Creative performance analysis of fintech advertising during the high-pressure Q1 budget window on LinkedIn. This report uncovers the decline of generic corporate visuals, highlights the rise of data-dense “Technical Data-Blocks” (+42% CTR), and provides actionable guidance to shift toward utility-driven creative that drives measurable ROI before the April reset. → Read the report |
| April | Home & Garden – Meta (The Spring Renovation) Creative performance analysis of home improvement and DIY advertising during the mid-Spring peak on Facebook and Instagram. This report deconstructs the vital shift from “Pinterest-Perfect Results” to “High-Grit Utility,” identifies the high-performing “3-Second Scrub” hook, and provides actionable data to combat the 39% decline in static showroom imagery by pivoting toward tactile, narrative-driven video. → Read the report |
| April | Home & Garden – Meta (Review & Optimization) Creative performance analysis of home and garden advertising during the Q2 “Spring Awakening” window on Meta. This report highlights the sharp decline in indoor showroom creatives, identifies high-performing “POV Garden Transformation” and outdoor living elements (+41% CTR), and provides actionable direction to pivot toward dynamic, utility-driven visuals that capture seasonal demand before saturation peaks. → Read the report |
| May | Travel Apps – Instagram (Summer Vacation Peak Prep) Creative performance analysis of travel app advertising during the “Last-Minute Summer” booking window on Instagram. This report highlights the decline of staged influencer and static landscape creatives, identifies high-performing “POV Hidden Gem Reveal” storytelling and cost-transparency overlays (+51% ROAS), and provides actionable guidance to shift toward immersive, itinerary-driven Reels that capture peak summer booking intent before saturation intensifies. → Read the report |
| June | Casual Games – Unity Ads (Summer Break Casual Gaming) Creative performance analysis of casual mobile gaming advertising during the “Summer Break” demographic shift on Unity Ads. This report highlights the decline of hyper-edited, high-stress speedrun creatives, identifies high-performing “Satisfying ASMR Sorting” mechanics and sun-drenched pastel aesthetics (+38% IPM), and provides actionable guidance to shift toward immersive, slow-paced mastery hooks that capture peak seasonal leisure hours before network CPMs spike. → Read the report |
| June | Casual Games – Unity Ads (Mid-Summer Engagement Peak) Creative performance analysis of casual mobile gaming advertising during the peak summer vacation surge on Unity Ads. This report highlights the sudden performance cliff of high-friction “Fail Ads” and anxiety-inducing overlays, identifies high-performing “Winner Gameplay” loops and progressive difficulty bars (+38% IPM), and provides actionable guidance to optimize Ad Frequency Caps and deploy satisfying mastery hooks before mid-summer auction saturation intensifies. → Read the report |
| July | Fast Fashion – TikTok Shop (Mid-Summer Sales Peak) Creative performance analysis of fast fashion advertising during the high-velocity mid-summer clearance cycle on TikTok Shop. This report highlights the sharp performance decline of polished, slow-paced aesthetic lookbooks and acoustic backgrounds, identifies hyper-performing “7-Second Micro-Hauls” and audio-synchronized 125-130 BPM electro-pop tracks (+34% ROAS), and provides actionable guidance to deploy bold “Steal the Look” pricing overlays and high-tempo UGC loops before late-summer auction saturation intensifies. → Read the report |
| July | Fast Fashion – TikTok Shop (Pre-Fall Transition) Creative intelligence analysis evaluating influencer versus brand creative performance on TikTok Shop during the Mid-Summer Clearance and Pre-Fall transition. This report details the severe performance fatigue of polished studio lookbooks (-28% CTR, +41% CPA), showcases top-performing tactics like lo-fi “7-Second Micro-Hauls” (+34% ROAS) and audio-synced 128 BPM tracks (+28% Conversion Rate), and provides a smart brief to deploy high-velocity UGC with native “Steal The Look” price overlays to maximize acquisition efficiency. → Read the report |
| August | Back-to-School Retail – YouTube (Early August Peak Urgency) Creative performance analysis of back-to-school retail advertising during the high-urgency August preparation window on YouTube. This report highlights the steep performance decay of polished corporate discount spots and flat-lay product grids, identifies hyper-performing “Morning Transition Routine” POV formats and dual-voiceover story arcs (+41% ROAS), and provides actionable guidance to deploy authentic parent-focused narrative hooks before peak seasonal auction saturation. → Read the report |