About us

The last advantage in advertising is the creative.

Targeting is automated. Bidding is automated. What’s left is the ad itself, and the teams who understand their creative at the element level win. Alison exists to give every team that understanding, and to turn it into the next brief, the next test, the next winner.

Our story

From gut feel to the Creative Genome

“We recognized that half of marketing budgets are often wasted because companies lack the visibility into which creative elements are truly driving performance.”
Asaf Yanai, Co-Founder & CEO

Alison was founded in 2022 by Asaf Yanai and Koby Berkovich. Asaf came from the growth side of advertising, agency years spent watching the same scene on repeat: world-class automation deciding where ads ran, and gut feel deciding what was in them, with half of budgets wasted because no one could see which creative elements were actually driving performance. Koby came from R&D and product, and together they built the machine that could see it: AI that breaks every creative into its elements and connects each one to real results. That machine grew into the Creative Genome, and the company grew into Alison.

At first, Alison answered why creatives win: connect the ad accounts, break every creative into its elements, score them, and show what drives performance. Today, Alison turns those answers into work: workflows that catch a slipping creative and draft its replacement, score a creative before a dollar is spent, and turn a winning insight into a brief, a storyboard, and a new creative. The insight used to be the product. Now it’s step one.

What we’ve built

12M+

creatives analyzed

12B+

data points

27,000+

feature taxonomy

11+

media platforms, about 99% of the world's traffic

The Creative Genome, a live model that keeps correcting itself as real performance comes in, is the layer beneath every score, signal, and recommendation.

Alison Principles

We are guided by values that inspire our team, shape our strategy, and ensure we deliver exceptional results. These principles form the foundation of our business and foster a culture of innovation and excellence.