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Sharper thinking on creative performance.

Frameworks, teardowns, and what we're learning from millions of creatives in flight.
Meet the new Alison: Flight Check, Signals, Studio and AI-Analyst across pre-flight, mid-flight and post-flight

Meet the new Alison: rebuilt from the ground up

An entirely new platform, rebuilt from the ground up. The new Alison watches every live creative, tells you what to…

COMPANY NEWS 4 min · 10 Nov 2026
Best pre-flight creative testing tools in 2026: test before you spend, keep testing after

Best pre-flight creative testing tools in 2026: Alison.ai and 5 more compared

The best pre-flight creative testing tools in 2026 compared: Alison.ai, Neurons, System1, Kantar, Dragonfly AI, and CreativeX.

BEST PRACTICES 5 min · 3 Nov 2026
Your ad platform is now editing your ads: Meta, Google, and OpenAI change live ads by default

Your ad platform is now editing your ads

Meta, Google, and OpenAI now change live ads by default, often after you approve them. Here is what changed and…

BEST PRACTICES 2 min · 3 Nov 2026

Best Dragonfly AI alternatives in 2026: Alison.ai and 3 more compared

The best Dragonfly AI alternative in 2026 is Alison.ai. Like Dragonfly AI, it scores a creative before launch. Unlike Dragonfly…

BEST PRACTICES 4 min · 15 Oct 2026

Best Hawky alternatives in 2026: Alison.ai and 4 more compared

The best Hawky alternative in 2026 is Alison.ai. It is the only tool on this list that scores a creative…

BEST PRACTICES 5 min · 15 Oct 2026

Best AI agents and MCP servers for creative performance in 2026

Execution agents generate and launch ads. Intelligence layers predict what will perform. A fair comparison of AI agents and MCP…

BEST PRACTICES 10 min · 11 Oct 2026

Preflight Plus Performance Is Here. The First Pre-Launch Score Built From Your Own Data.

This is the big one. For years, every pre-launch creative score in this industry has been built on the same…

COMPANY NEWS 5 min · 24 Aug 2026

Alison, Everywhere: The Alison MCP Server Is Live

The Alison MCP server is live. Your creative performance data, spend, KPIs, creative tags and competitor intelligence, is now readable…

COMPANY NEWS 4 min · 19 Aug 2026

The Ads That Won Messi’s Farewell Weren’t Selling Anything

When a moment peaks on emotion, emotion-led creative beats product-led creative. Messi’s World Cup farewell was this year’s clearest proof:…

BEST PRACTICES 3 min · 23 Jul 2026
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Reading is good. Seeing it on your own creatives is better.