See your category the way you see your own account.
Alison monitors competitor creatives and breaks them down to the element level: the hooks, formats, and angles your market leans on, how long each creative stays in the air, and the gaps nobody’s exploiting yet.
The whole competitive landscape, one dashboard.
Choose the competitors you want to watch, and Alison recommends relevant ones you haven't added. From there you get the full picture at a glance: their newest creatives as they appear, their formats and durations, and every ad broken into the same element tags Alison applies to your own account, so the comparison is apples to apples.
Element usage across your market.
See which tags dominate your category and each element’s popularity score among competitors, which angles are crowded, which are rising, and which nobody has touched.
Longevity as a signal.
Track how long competitor creatives stay live. Sustained flight time is one of the most honest public signals that a creative is earning its budget.
Your account against the field.
Compare the elements you lean on with what the category runs, and spot proven directions you haven’t tried, before briefing the next round.
CONNECTED TO EVERYTHING
From “they’re doing it” to “here’s our version.”
A gap in the market flows straight into work: send an untried angle to Studio and draft your take built from your own winning elements, check the resulting creative in Flight Check before it flies, and let Creative Analytics tell you how your version actually performed once it’s live. Competitors provide the spark; your data provides the proof.
FOR YOUR TEAM
Know the field before you brief.
UA Manager
See the formats and angles gaining ground in your category before committing next month’s spend.
Creative Manager
Walk into every brief knowing what the market runs and where the white space is.
CMO
A clear read on your creative position in the category, and where the field is heading.
FAQ
Questions, answered.
How does Alison gather competitors’ creative data: is it from public ad libraries?
Yes. Alison aggregates competitor creative data from publicly available ad libraries and digital channels, including Meta’s Ad Library and other accessible sources, then applies the Creative Genome’s analytical layer to break those creatives down at the element level. You see what competitors are running, which elements and formats they use, and how long creatives stay live. Alison can also recommend new competitors you haven’t yet added to your monitoring list.
Can I see how competitors’ ads actually perform?
No, and any tool claiming otherwise should raise questions, since performance data is private to each advertiser. What Alison shows you are the public signals that matter: what they run, which elements they lean on, and how long each creative stays in flight, which is one of the strongest available indicators that a creative is earning its keep. Performance analysis happens on your own account, where the data is real.
Can I track competitors in different countries or regions separately?
Yes. Alison’s analytics support segmentation by country and platform, so you can monitor how competitors’ creative strategies vary across markets and tailor your approach accordingly. Particularly valuable for international brands, where what works in one region often differs significantly from another.
How far back does the competitive data history go?
Alison maintains an extensive competitive creative library, so you can analyze historical trends, not just what’s running today. Depth of history varies by how long a competitor has been in Alison’s monitoring network; our team can confirm specifics during your audit.
How many competitors can I monitor simultaneously?
It depends on your plan tier. You choose the competitors to track, and Alison recommends additional ones it identifies as relevant to your space. For exact limits by plan, see the Pricing page or speak with our team.