Check the creative at every stage of flight.
Score any creative in seconds, against your own account’s performance data and against platform frameworks like Google’s ABCD, Meta, TikTok, and LinkedIn. Before launch to protect the budget, mid-flight to keep it winning, post-flight to learn what to build next.
A score you can act on, not just a grade.
Drop in a creative and Flight Check breaks it into its elements and scores each one. The result isn't a pass or fail, it's a to-do list: which elements are strong, which are costing you, the specific fix, and what that fix is predicted to be worth.
Every stage of flight.
Pre-flight, validate before a dollar is spent. Mid-flight, re-check while it’s in the air to catch quality slipping. Post-flight, run the check as an autopsy and carry the lessons into the next brief.
Two ways to score.
Check against industry best practices and platform frameworks, Google’s ABCD, Meta, TikTok, LinkedIn, or against what actually performs in your own account. Frameworks tell you it’s structurally sound; your data tells you it’s right for your audience.
Fixes, ranked by value.
Each flagged element comes with a specific, data-backed recommendation and its predicted lift, so you fix what’s worth the most first, and stop paying to A/B test creatives that were structurally flawed from the start.
CONNECTED TO EVERYTHING
The check is the checkpoint, not the destination.
A flagged element flows straight into action: send the fix to Studio and get the revised version drafted, trace the element across your account with Creative Tagging, or dig into the why with Creative Analytics. And when a live creative’s score starts sliding, Signals tells you before it costs you.
FOR YOUR TEAM
One quality gate, every team.
UA Manager
Rank a high volume of creatives objectively and put spend behind the ones that are ready to win.
Creative Manager
Objective, element-level feedback before delivery debates, and a shared score everyone can align on.
CMO
A consistent quality gate between production and budget, across every team and platform.
FAQ
Questions, answered.
Does this replace A/B testing?
No, it optimizes it. Flight Check acts as a filter that removes fundamentally flawed assets, weak hooks, missing branding, structural errors, so your media budget only tests your strongest concepts.
How is the score calculated?
Two ways, and you can use both. Framework scoring maps your creative against platform best practices like Google’s ABCD, Meta, TikTok, and LinkedIn guidelines. Performance scoring goes further, evaluating each element against what actually drives results in your own account and vertical, powered by the Creative Genome. Neither is a subjective opinion.
When should I run a Flight Check?
At any stage. Before launch, to validate structure and protect budget. Mid-flight, to re-check a live creative as the market and audience shift. Post-flight, to understand what worked and what didn’t, and carry it into the next creative.
Does it work for non-video ads?
The free upload check is currently optimized for video creatives on Google (YouTube), Meta, and LinkedIn. Inside the platform, element-level scoring extends across your connected creatives; ask us during your audit for the current coverage.
Does Flight Check change my creative automatically?
No. It scores, flags, and recommends, and it can hand the fix to Studio to draft the revision, but nothing changes and nothing ships without your approval.