Every winning creative has a genome. Now you can read it.
The Creative Genome is the intelligence layer beneath everything Alison does: a proprietary model that breaks creatives into their elements and connects each one to the outcomes it drives. The advantage has shifted from the ability to create to the intelligence to guide creation.
The model that’s read 12M creatives, so it already understands yours.
Every creative that flows through Alison is broken down into its DNA, hooks, pacing, faces, colors, copy, CTAs, on a proprietary taxonomy, then mapped to real performance across 12B+ data points. Each signal is connected to the outcome it produced. That's how "this ad worked" becomes "this is exactly what made it work."
Creative DNA.
Element-level decomposition on a proprietary taxonomy, deep enough that video is read through its timeline and every element carries its own performance record.
Predictive scoring.
Because the Genome knows what elements are worth, it can score a creative before a dollar is spent, and predict the lift of a fix. Evaluation moves from after the campaign to before it.
A flywheel that compounds.
Every campaign that runs through Alison makes the Genome sharper, and its insights harder to replicate. Your account’s history becomes a proprietary edge, not just a reporting archive.
CONNECTED TO EVERYTHING
The layer beneath every score, signal, and recommendation.
Nothing in Alison works without the Genome. It’s what Flight Check scores against, what Signals watches with, what Creative Analytics drills into, what the AI-Analyst reasons over, and what Studio builds from. When you use any part of Alison, you’re reading the Genome.
FOR YOUR TEAM
An edge that compounds.
UA Manager
Predictions and scores grounded in what actually performs, in your account and your vertical.
Creative Manager
A shared, objective language for creative quality, element by element.
CMO
A compounding data asset your competitors can’t copy by buying the same tools.
FAQ
Questions, answered.
What exactly is the Creative Genome?
Alison’s proprietary system that breaks creatives down into their core elements, hooks, pacing, visuals, messaging, CTAs, and connects them to outcomes over time. It powers the predictive insights, creative scores, category intelligence, and video generation across the platform.
How is it different from other creative tools?
The data flywheel. The more performance data flows through the system, the stronger the insights become, and the harder they are to replicate. You move from knowing an ad worked to knowing exactly what made it work.
Does the Genome include competitor data?
It includes element-level analysis of competitor creatives from publicly available ad libraries: what your category runs, which elements it leans on, and how long creatives stay live. Competitor performance data is private and isn’t part of any tool’s model; your performance insights come from your own account, where the data is real.
Is my data used to strengthen insights for my competitors?
Your creatives and performance data power your own scores and recommendations. For detail on data handling, segregation, and privacy commitments, see our Trust center.
How quickly can my team see outcomes?
Prebuilt frameworks and real-time recommendations minimize the learning curve, so teams see value without weeks of setup. By synthesizing campaign, creative, and audience data, the Genome informs new content quickly and keeps release schedules on track.