by Ellad Kushnir Matarasso
8 Apr 2025
Hitting Viral: How to Make TikTok Trends Work for You
Ever scroll through TikTok and wonder why certain videos catch fire while yours barely spark? Notice how some creators always seem to…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
4 Apr 2025
Patterns That Stick: The Strategies of Top Brand Ad Campaigns
Some brands have a way of locking into what matters to you — not in a loud or flashy way, but with…
by Ellad Kushnir Matarasso
4 Mar 2025
Writing a Creative Brief: A Step-by-Step Guide to Getting Results
Writing a good creative brief can often feel like a guessing game. How much detail is too much? What actually matters? You…
by Ellad Kushnir Matarasso
27 Feb 2025
Mastering Competitive Ad Analysis with AI-Powered Insights for a Winning Edge
Ever feel like your competitors are always one step ahead? Their ads capture attention, drive engagement, and convert—while you’re left testing, tweaking,…
by Ellad Kushnir Matarasso
24 Jan 2025
The Power of Creative Insights for Better Marketing Decisions
Goodbye, Guesswork. Hello, Smart Marketing. Marketing has come a long way since decisions were based on hunches and gut feelings. Today, staying…
by Ellad Kushnir Matarasso
8 Jan 2025
How Creative Assets Can Improve Your Marketing Campaign
Why Creative Assets Matter Imagine having the perfect marketing plan to launch your new product, only to watch it fall flat. Your…
by Ellad Kushnir Matarasso
27 Dec 2024
Embracing AI in the Creator Economy
Are you using AI to elevate your brand and provide unique, valuable content? Have you ever wondered how AI is reshaping the…
by Ellad Kushnir Matarasso
5 Dec 2024
Find Success Navigating Meta’s New Sensitive Category Restrictions
If you haven’t heard by now, then it’s important, for you as an advertiser, to know: Meta’s tightening restrictions on advertising for…
by Ellad Kushnir Matarasso
1 Dec 2024
Creative Performance: Why It Matters and How to Get It Right
Creatives are the backbone of any successful campaign. Whether it’s a compelling video ad, an eye-catching banner, or a high-converting landing page,…