Stop looking for problems. They’ll find you.
Alison watches every live creative across your platforms and surfaces what changed, a top performer emerging, momentum slipping, an element worth reusing. Ranked by impact, backed by evidence, one click from action.
Your morning starts with answers, not dashboards.
Open Alison and the work is already sorted. Every signal tells you what happened, which creatives it touches, and how urgent it is, so the first thing you see each day is the thing most worth your attention.
Ranked by impact.
Not a firehose of alerts. Each signal is scored and ordered by what it means for your performance, so the top of the feed is the top of your to-do list.
Evidence attached.
Every signal carries the creatives behind it, the metric that moved, and the confidence behind the call. You never act on a hunch, yours or ours.
One click to action.
Each signal names the workflow that handles it and opens it pre-configured. From “fatigue setting in” to a refreshed iteration in minutes, not meetings.
CONNECTED TO EVERYTHING
A signal is just the start.
Signals hand off to the rest of Alison. Score the affected creative in Flight Check, dig into the why with Creative Analytics, or send it to Studio and draft the next version from elements already winning in your account. The journey from noticing to shipping never leaves the platform.
FOR YOUR TEAM
Every role hears what matters to them.
UA Manager
Know the moment scaling headroom or fatigue shows up, across every platform at once.
Creative Manager
See which elements are rising or wearing out while there’s still time to act on it.
CMO
The portfolio’s meaningful movements, minus the noise.
FAQ
Questions, answered.
How does Alison decide which signals to surface?
Every live creative is monitored continuously, and changes are evaluated for impact: how much performance is at stake, how many creatives are affected, and how confident the data is. Only movements that clear that bar become signals, ranked so the top of your feed is the most valuable thing to act on.
How is this different from the automated alerts in Meta or Google?
Platform alerts tell you a metric moved on one platform. A signal tells you why it moved, shows the creatives and elements behind it, spans all your platforms in one feed, and opens the workflow that acts on it, pre-configured. It’s the difference between a notification and a next step.
Will I get flooded with notifications?
No. Signals are ranked and deliberately selective, the point is fewer, better calls on your attention, not more noise. You control delivery too, including which signal types reach you and where, in-platform, email, or Slack.
Can Alison act on a signal without my approval?
No. Alison surfaces the signal, recommends the action, and can prepare it end to end, but nothing runs until you approve it. That’s a design principle across the whole platform, not a setting.
How quickly do signals appear after something changes?
Alison watches live creatives continuously, so signals surface as the underlying data does, fast enough to act while it matters, whether that’s catching efficiency loss early or scaling a new winner while it’s climbing.
Which platforms do signals cover?
All the ad platforms you’ve connected, in one feed. A signal can even span platforms, like the same creative gaining on TikTok while slipping on Meta.