The analyst who never waits to be asked.
AI-Analyst is the agentic layer of Alison: an always-on analyst built into your dashboard, grounded in your live performance data. Ask it anything and get an analyst’s answer, or let it come to you, surfacing opportunities, flagging slipping elements, and drafting the next move while you work.
It works the account so you can work the strategy.
While you're in the dashboard, the AI-Analyst is analyzing alongside you: connecting live performance with predictive intelligence, spotting the element combinations that win, and turning what it finds into recommendations you can act on with a click. It doesn't wait for the weekly review, and it doesn't act without you. It brings you the finding, drafted and ready, and you make the call.
Ask anything, get an analyst’s answer.
Pose the questions you’d give a senior analyst, “which hooks are carrying Q3?”, “why is this concept slowing on TikTok?”, and get answers grounded in your account’s data, with the evidence attached.
Proactive by design.
It surfaces what you didn’t ask: emerging trends across your platforms before they go mainstream, elements starting to slip, fresh alternatives with a track record. Cross-platform, in real time, as you work.
From insight to applied.
Recommendations arrive actionable: smart tag suggestions and winning combinations go into your Tag Cart to manage and apply, and any finding can flow onward into a brief. Speed without losing the thread.
CONNECTED TO EVERYTHING
The agent that drives the whole platform.
The AI-Analyst is how Alison’s pieces move together. A finding becomes a Smart Brief and storyboard in Studio with one click. A slipping element becomes a Flight Check with its fix. A question about the category pulls from Competitive Intelligence. It’s one conversation across everything Alison knows, and every action it drafts ships only when you approve it.
FOR YOUR TEAM
An analyst on every account at once.
UA Manager
An analyst on every account at once, flagging reallocation and iteration opportunities the moment the data moves.
Creative Manager
Evidence-backed answers and briefs on demand, and a shared language between media and creative.
CMO
Strategic clarity in real time, without waiting for the deck.
FAQ
Questions, answered.
What outputs does the AI-Analyst produce: briefs, storyboards, copy, or all three?
All three, organized through the Smart Brief™. It analyzes your live performance data and the Creative Genome to surface tag recommendations, identify the most effective element combinations, and translate those insights into a complete brief and storyboard with a single click. The output bridges your media team’s data and your creative team’s production process, giving everyone a shared, evidence-backed direction.
Can it connect directly to our ad accounts to pull live performance data?
Yes. The AI-Analyst is built into the Alison dashboard, which connects to your ad accounts via API. Its recommendations are grounded in your actual live performance data, not generic benchmarks, and it continuously monitors your campaigns, proactively surfacing ideation and iteration opportunities as your data evolves.
How does it stay current with platform algorithm changes?
It draws on the Creative Genome, which is continuously updated with fresh performance data from across Alison’s platform. As platform behaviors shift, new formats emerge, algorithm preferences change, audience patterns evolve, those signals feed the Genome and update the agent’s guidance. You’re not working from a static playbook.
Can the AI-Analyst make changes to my campaigns on its own?
No. It analyzes, recommends, and drafts, briefs, storyboards, tag applications, ready to go, but nothing is applied and nothing ships without your approval. Proactive, not autonomous, is a design principle across Alison, and the agent is no exception.
Is there a limit to how many brief or storyboard requests I can make per month?
Usage allowances vary by plan, and all plans include substantial allowances for Smart Brief requests and storyboard generations. For exact limits, see the Pricing page or speak with our team to match a plan to your production cadence.