Your creative, broken down to the elements that move performance.
Over 10 AI engines tag everything inside every creative you run, the hook, the colors, the copy, the faces, the sound, and map each element to real performance data. It’s how Alison knows not just which creative won, but why.
Every element, tagged and scored automatically.
Upload nothing, configure nothing. Alison ingests your live creatives and breaks each one into its elements, from background colors to characters, text, sounds, and facial expressions, including elements specific to your vertical. Each tag is then tied to how the creative actually performed.
Tagging that understands context.
The engines read what an element means in your creative, not just that it exists, so tags are precise enough to analyze and act on.
Categories that fit your business.
Tagging adapts to your industry, audience, and goals with customizable categories, so the elements that matter in your vertical are the ones being tracked.
Element usage across your category.
See which elements competitors lean on in their creative, and spot the angles they use that you haven’t tried.
CONNECTED TO EVERYTHING
Tagging is where element-level intelligence begins.
Every score in Flight Check, every signal, every insight in Creative Analytics, and every direction Studio drafts starts from these tags. It’s the layer that turns “this creative worked” into “this element is why, use it again.”
FOR YOUR TEAM
Element-level answers, for every role.
UA Manager
Know which elements to scale before committing spend.
Creative Manager
Brief the next round on the elements proven to work, not opinions.
CMO
Element-level answers behind every portfolio result.
FAQ
Questions, answered.
Does tagging happen automatically, or does a human need to review the tags?
Tagging is fully automated. Alison.ai uses more than 10 different AI engines to analyze and tag every element of your creative, from visual components like colors, objects, and facial expressions to audio cues, on-screen text, and vertical-specific elements, with no manual input required. The result is a comprehensive, structured data layer across your entire creative library that powers every downstream insight, recommendation, and report in the platform.
Can I create custom tag taxonomies that match our internal naming conventions?
Yes. Alison.ai offers customizable tagging categories, so you can tailor the taxonomy to match your brand’s internal language, product categories, or campaign structure. The data produced is immediately compatible with your existing reporting and workflows, with no translation layer needed between our labels and yours.
How many creative assets can be tagged per month on each plan?
Tagging volume allowances vary by plan. For specifics on how many assets can be processed at each tier, check the Pricing page or speak with our team. Volume requirements differ significantly between brands and agencies, and we can help you find a plan that fits your production scale.
Can tagged data be exported into our own BI tool or data warehouse?
Yes. Alison.ai is designed to integrate with your broader data stack. The structured, tagged creative data generated by the platform can be exported and used within your own BI tools and reporting environments, so your analytics team can combine creative intelligence with other business data in one place.
Which formats and platforms does tagging cover?
Video and static creatives across the 9+ ad platforms Alison connects to, including Meta, Google, TikTok and the major mobile UA networks. Video is tagged through time, so elements like the hook are captured where they appear, not just whether they exist.
What happens to my creatives after they’re tagged? Is my data used to train models for other customers?
No. Customer data is not used for model training. Your creatives and performance data stay yours and power only your own scores, signals and recommendations. For detail on data handling, see our Privacy Policy.