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Gain expert insights, tips, and trends to navigate the digital landscape
Guide to Scaling Performance on TikTok
Author avatar

by Alison.ai

7 Aug 2025

From Creative to Conversion: How Brands Are Scaling Performance on TikTok

In today’s digital landscape, platforms evolve fast, user behaviors shift constantly, and privacy restrictions are rewriting the rules of targeting. One thing…
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From the Edinburgh Tattoo to Social Media - How Sound and Colour Drive Audience Connection
Narine Nejat

by Narine Nejat

6 Aug 2025

From the Edinburgh Tattoo to Social Media: How Sound and Colour Drive Audience Connection

As a proud Glaswegian and Scot, July and August have always meant one thing: it’s time  for the Edinburgh Royal Military Tattoo.…
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Blog feature: Labor Day and the Future of Creative Work
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

30 Jul 2025

Labor Day and the Future of Creative Work in the Age of AI

Every first Monday of September, the United States and Canada celebrate Labor Day - a holiday that originated from the 19th-century labor…
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winning creative analytics tool
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

24 Jul 2025

The Anatomy of a Winning Creative Analytics Tool

Analytics tools give you all the information available - numbers, views, clicks, and completions - but they only swamp you with data…
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creative iteration
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

15 Jul 2025

Make It, Test It, Win It! The Power of Creative Iteration

Ads don’t reach their full potential the moment they go live. The most effective campaigns treat each creative as a starting point,…
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Alison.ai Blog Feature - Your Project Workflow, Upgraded
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

9 Jul 2025

Work Smart, Move Fast: Your Project Workflow, Upgraded

What can keep work from moving forward, even when the goal is clear? Usually, it’s the lack of structure around it. Without…
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by Liron Even Ari

30 Jun 2025

Stars, Stripes & Scroll-Stopping Ads: What’s Winning This 4th of July

The 4th of July is more than just a holiday. It’s a prime opportunity for brands to stand out with festive, emotionally…
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AI Tools to Help Boost Your Marketing Strategy
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

24 Jun 2025

AI Tools to Help Boost Your Marketing Strategy

What would your marketing look like if you had more clarity, more speed, and more room to experiment? AI is not a…
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Summer’s Biggest Creative Trends
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by Shir Stein

18 Jun 2025

Sun, Style, and CTR: Your Guide to Summer’s Biggest Creative Trends

This analysis is based on historical data and insights from Alison.ai, combined with leading global forecasts for summer 2025 as reported by…
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