by Ellad Kushnir Matarasso
5 Nov 2025
Watched Over 100 Million Impressions So You Don’t Have To
Discover what really drives ad performance - backed by data, not guesswork. It’s no longer enough for ads to look good. They…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
29 Oct 2025
Creative Intelligence Is the New Competitive Edge in Advertising
In today's data-driven marketing landscape, creative execution can make or break your ad campaigns. Yet many advertisers still rely on intuition and…
by Alison.ai
19 Oct 2025
Brief. Generate. Repeat. Alison’s New Agentic Video Ideation Flow Is Live
What if your ad creatives could think for themselves? Okay, maybe not literally, but we’re getting close. Alison.ai’s new ideation process is…
by Ellad Kushnir Matarasso
15 Oct 2025
Top 10 Trends from Advertising Week New York 2025
Advertising Week New York 2025 drew more than 20,000 marketers, creators, and agency leaders to Manhattan’s Penn District for a week of…
by Gaya Shachar
30 Sep 2025
Mastering the Creative in E-Commerce
In the ever-competitive world of e-commerce, creative can make or break campaign performance. Gaya Shachar, Performance Analyst Team Lead at Alison.ai, is…
by Ellad Kushnir Matarasso
29 Sep 2025
From Panels to Pizza Slices, Your Insider Guide to NYC for Advertising Week
Advertising Week is back in New York next week, bringing together marketers, brands, agencies, and tech platforms from around the world. The…
by Ellad Kushnir Matarasso
25 Sep 2025
Don’t Let Ad Fatigue Drain Your Performance
Every second your ads are live, they’re fighting for attention in the busiest scroll of someone’s day. And attention? It’s a depreciating…
by Ellad Kushnir Matarasso
16 Sep 2025
Women Deserve Better Representation In Advertising
Advertising data in 2025 poses alarming questions about gender inequality and why women deserve better branded content. Women make up nearly half…
by Ellad Kushnir Matarasso
4 Sep 2025
Ad Copy that Converts
Ad copy often gets treated like decoration when it is usually doing a lot of the heavy lifting. A single line can…