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Executive Summary Vertical: Dating Apps Status: Peak Seasonal Intent / High Competition Winning Element: "POV: Mirror Fit-Checks" (+45% ROAS) Losing Element: "Stock…

About two and a half years ago, I sat in a board meeting that I still think about today. It was early…

What if you knew your ad was structurally flawed before you spent a single dollar promoting it? Pre Flight Plus is Alison.ai's…

Vertical: Health & Fitness AppsStatus: High Fatigue / Transition PhaseWinning Element: "Micro-Habit Stacking" (+42% ROAS)Losing Element: "Extreme Transformation Reels" (-26% CTR) Platform…

Executive Summary Vertical: Health & Fitness AppsStatus: Peak Momentum / Early Signs of SaturationWinning Element: "Bio-Data Overlays" (+34% CTR)Losing Element: "Cinematic Gym…

For years, the marketing world has been locked in a debate: Can Artificial Intelligence truly match the nuance, emotion, and "spark" of…

The holiday season isn’t just the busiest shopping period of the year, it’s also the most competitive time for brands to capture…

Last week, our VP Europe, Elad Brindt Shavit, presented at APS Berlin on a shift that every mobile app marketer needs to…

Unlock Holiday Growth: Top Creative Insights from Alison.ai's Seasonal Sales Analysis The holiday shopping season, from Singles' Day to BFCM (Black Friday/Cyber…