Adjust Mobile App Trends 2026: Creative Insights from Alison.ai

Every year, mobile growth gets more competitive, and creative volume alone no longer drives performance. The 2026 edition of the Adjust Mobile App Trends Report explores how creative strategy, not just spend, is shaping app growth outcomes across iOS and Android.

This year, Alison.ai contributed exclusive creative performance insights to the report, analyzing real-world ad elements and their measurable impact.

Our Creative Contribution:

As a contributor to the 2026 report, we analyzed creative performance patterns across operating systems to uncover what actually drives lift.

Some highlights from our findings:

• iOS users respond strongly to sound-off design and early free-offer text.
• Android users show higher engagement with sound effects, split-screen gameplay, and multi-scene storytelling.
• CTA placement and end-card structure significantly influence performance by OS.