Alison.ai Enhances Lead Generation for B2B Company by Optimizing Creatives and Targeted Messaging
Alison.ai enabled a B2B company to gather leads more effectively, Optimizing their existing creatives with updated messaging allowed their key message to reach their target audience.
At a Glance
By reviewing data from the company’s past campaigns and industry competitors, Alison identified the most effective combinations of Creative Text, Characters, and Calls to Action to drive upper funnel activity.
+102%
Increase in CTR
-37%
Cost per Lead
+124%
ThruPlay Percentage
Alison.ai helped us tremendously. We were struggling to generate leads with our videos, but Alison’s analysis showed us exactly where we needed to make changes.
Gordon L.
This success story is based on a leading B2B SaaS company offering legal professionals tools that can help them manage clients, cases, billing. Specific company details have been modified to ensure confidentiality.
The Challenge
The company began their partnership with Alison aiming to better reach their target clients: legal professionals, both small to large offices. Their marketing team had already built compelling videos with attractive features, but their creatives were not translating to the generation of new leads.
The Approach
Alison AI enabled an in-depth analysis of creative elements and their impact on engagement. By reviewing data from the company’s past campaigns and industry competitors, Alison identified the most effective combinations of Creative Text, Characters, and Calls to Action to drive upper funnel activity. The insights led to key optimizations which in turn produced more leads.
Alison’s main creative recommendations included the following:
| Feature | Original | Alison Recommendation |
| Creative Text | “Smooth integration” | “Easy as 1, 2, 3” |
| Character | Not Included | Cartoon Male & Female |
| CTA Text | “Reach out today!” | “Call now to get started!” |
| CTA Appearance | At end of creative | Throughout creative |
The Results
Implementing Alison’s insights led to a significant boost in lead generation and upper funnel engagement metrics. The optimized creatives effectively captured the attention of legal professionals decision-makers, resulting in a stronger pipeline of potential clients.
Collaboration with Alison.ai delivered two major outcomes:
- More effective messaging, ensuring key value propositions reached and resonated with the target business audience.
- Enhanced targeting strategies, using optimized creatives to drive down acquisition costs.
By fine-tuning their approach with Alison AI, the company significantly improved its ability to attract and convert high-value clients in the hospitality industry.
