Drive Lead Generation and ROI with Data-Driven Creatives
Harness AI-driven strategies to optimize your creative campaigns and generate demand.
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+106% ThruPlays
Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.
+330% Purchase
Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.
+101% ROI
Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.
Tailor Creatives to Buyer Journey Stages
Optimize your creative strategy with AI-driven insights that adapt to every stage of the buyer journey. With real-time recommendations and seamless platform integration, your ads stay engaging and impactful.
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Smart Attribution for Higher Conversions
Drive better lead generation with advanced visual analytics and user behavior tracking throughout the B2B funnel. Performance is benchmarked using attribution models and real-time insights, while predictive analytics maximize creative effectiveness for enhanced results.
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Maximize Your ROI
With Alison.ai, you can finally crack the code of creative ROI measurement in social media advertising. Our AI-driven insights identify the true impact of every element within creatives, allowing you to optimize them confidently, no matter how complex the sales cycle.
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Frequently Asked Questions
How does Alison handle longer B2B buying cycles where creative impact is harder to attribute?
Alison.ai’s analytics connect creative performance to the platform-level metrics available from your ad channels – engagement, click-through, video completion, lead form fills, and similar signals that are measurable even when the final conversion is weeks or months away. The platform helps you optimize creatives for the specific stage of the funnel they’re serving – awareness, consideration, or decision – so that creative decisions are grounded in what’s working at each stage rather than waiting for a closed deal to validate a campaign.
Can I analyze creative performance by persona or seniority level (e.g. C-suite vs. manager)?
Yes. On LinkedIn, the primary B2B paid channel, audience segmentation by seniority, job function, and industry is inherent to the platform’s targeting capabilities. By analyzing creative performance across these audience segments within your LinkedIn campaigns, Alison can surface which creative approaches resonate differently with decision-makers versus influencers in the buying process.
Is LinkedIn the primary platform focus for B2B, or does Alison cover Google and Meta too?
Alison.ai supports B2B creative intelligence across all relevant platforms, not just LinkedIn. Many B2B brands run significant paid activity on Google (Search, YouTube, Demand Gen) and Meta, and Alison.ai provides platform-specific creative insights for each. LinkedIn is a priority for most B2B advertisers, but the platform’s intelligence extends to wherever your B2B campaigns are running.
Does Alison support thought leadership or webinar ad formats common in B2B?
Yes. Alison.ai analyses the creative elements that drive performance across B2B ad formats, including authority-building content styles common in B2B campaigns. The Creative Genome’s B2B performance data covers a range of formats, from short-form video hooks designed to generate awareness to longer-form content designed to demonstrate expertise, and can identify which structural elements in each format type are most effective for your specific audience and objective. Agencies
Don’t Just Take Our Word for It
We have been working with Alison for more than 6 months and are really pleased with our results. The team leveled-up our creative process by providing strong recommendations for creative optimizations. We’re excited to see the outcome and look forward to future creative improvements from the advanced analysis.
Brian Camen
Senior Director, Content & Public Relations, Ferrara Candy Company
Official Partner of Leading Social and Digital Channels
