High 5 Casino’s creative gets a second wind thanks to Alison!
High 5 Games is one of the industry’s largest independent casino games providers, creating acclaimed slot titles that feature unique artistic styles and engaging gameplay. H5G also operates High 5 Casino, the premier destination for the most robust slot content library in the social casino category with nearly 17 million players worldwide.
At a Glance
When High 5’s agency, yellowHEAD, first launched the new DaVinci creative, it received 14.21% of the budget allocation. Within a month, this creative received 59.41% of the budget and High 5 Casino saw the following performance in their account.
38%
Decrease in CPI
10%
Increase in ROI D7
19%
Decrease in CPFTD
The Challenge
High 5 Casino, was looking to achieve a higher ROI D7 and increase their quality of users.
Our Approach
Over the course of several months, High 5 Casino was gaining momentum and seeing positive performance across all creatives. However, yellowHEAD’s UA team noticed that the popular DaVinci game room was not one of them.
After brainstorming ideas, they decided to turn to Alison creative analysis technology, to see how they can take this fatigued creative and breathe some life back into it.
The platform provided the following recommendations:
- A voice-over
- A “Play Now” CTA
- An orange background
The freshly rejuvenated creative was initially launched in one of top-performing campaigns in order to present it to an already proven audience. This made sure that the DaVinci room creative had a solid opportunity at success.
The results were promising, and after understanding the potential of this new and improved creative, yellowHEAD’s UA team opened it to other appropriate campaigns with different audiences. It continued to generate great results until it became active in most campaigns.
