Feed the Machine Learning Beast.
Moloco’s ML finds high-value users on the open internet. Alison.ai ensures your creative is optimized for the thousands of apps where they spend their time.
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+106% ThruPlays
Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.
+330% Purchase
Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.
+101% ROI
Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.
The Challenge
Diverse Inventory: You are bidding on inventory across gaming and utility apps. One creative style does not fit all placements.
Scale vs. Efficiency: You need to increase spend without degrading ROAS, but your creative hits a ceiling.
Format Complexity: Managing performance across banners, native ads, and varied video aspect ratios is complex.
The Solution
Alison.ai acts as the intelligence layer that Moloco’s models need to optimize effectively. We provide the granular creative intelligence to reveal what truly drives engagement and performance across the diverse mobile ecosystem.
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Core Capabilities
ROAS-Driven Insights
Our insights reveal what truly drives installs and performance signals, helping you move from guesswork to predictability.
Video Generation
Our Agentic Video Flow produces three proven renditions, helping teams pinpoint the creative elements that work for ML optimization.
Cross-Format Intelligence
We analyze performance across banners, images, and videos to tell you which format wins in which context.
Don’t Just Take Our Word for It
Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.
Gadi Shoshani
VP Marketing at Murka Games
Official Partner of Leading Social and Digital Channels
