Feed the Machine Learning Beast.

Moloco’s ML finds high-value users on the open internet. Alison.ai ensures your creative is optimized for the thousands of apps where they spend their time.

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+106% ThruPlays

Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.

+330% Purchase

Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.

+101% ROI

Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.

The Challenge

Diverse Inventory: You are bidding on inventory across gaming and utility apps. One creative style does not fit all placements.

Scale vs. Efficiency: You need to increase spend without degrading ROAS, but your creative hits a ceiling.

Format Complexity: Managing performance across banners, native ads, and varied video aspect ratios is complex.

The Solution

Alison.ai acts as the intelligence layer that Moloco’s models need to optimize effectively. We provide the granular creative intelligence to reveal what truly drives engagement and performance across the diverse mobile ecosystem.

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Core Capabilities

ROAS-Driven Insights

Our insights reveal what truly drives installs and performance signals, helping you move from guesswork to predictability.

Video Generation

Our Agentic Video Flow produces three proven renditions, helping teams pinpoint the creative elements that work for ML optimization.

Cross-Format Intelligence

We analyze performance across banners, images, and videos to tell you which format wins in which context.

Frequently Asked Questions

What makes creative optimization for Moloco different from other platforms?

Moloco is a machine learning DSP that operates on the open internet rather than a walled garden like Meta or Google. Its algorithm is highly dependent on the quality and diversity of the creative signals it’s fed, which means the richness of your asset library directly impacts how well the ML can find and convert high-value users. Alison.ai helps you build that library intelligently, ensuring each creative contains the structural and visual signals that enable Moloco’s system to learn and optimize faster.

Can Alison help generate the high volume of creative variants that Moloco’s ML needs to learn effectively?

Yes. This is one of the core use cases for Alison.ai’s Agentic Video Flow in a Moloco context. Rather than producing one or two hero assets, you can generate multiple data-backed variants, each with different hooks, visual treatments, or messaging angles, giving Moloco’s algorithm more signal to work with from the start of a campaign. The result is faster learning and better ROAS outcomes.

Does Alison support both banner and video formats for Moloco campaigns?

Yes. Alison.ai provides creative intelligence and generation capabilities across both video and banner formats, which are the primary asset types used in Moloco campaigns. The platform analyzes performance signals at the element level for both, helping you understand which visual variables are driving results across your open-internet placements.

How does Alison help when Moloco’s reporting doesn’t reveal which specific creatives are driving performance?

This is exactly the problem Alison.ai is built to solve. When platform reporting gives you outcome data but no visibility into why specific creatives are winning, the Creative Genome fills that gap, tagging and analyzing over 250,000 creative elements across your assets to surface the specific visual, structural, and narrative signals that correlate with strong performance. You move from “this ad worked” to “here’s exactly what made it work and how to replicate it.

Don’t Just Take Our Word for It

Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.