Level Up Your User Acquisition.

In gaming, the ad is the gameplay. Alison.ai helps you perfect your video creatives to drive high-LTV players.

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+106% ThruPlays

Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.

+330% Purchase

Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.

+101% ROI

Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.

The Challenge

Authenticity vs. Conversion: You need to balance authentic gameplay with high-converting ad mechanics.

Genre Saturation: Standing out in your category requires identifying competitor trends and unique opportunities.

Creative Fatigue: Players see hundreds of ads; your creative needs to be data-driven to stay relevant.

The Solution

The Creative Genome is built for the complexity of gaming. We break down game video creatives into their atomic units, characters, UI elements, and gameplay mechanics, to reveal exactly what is driving installs.

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Core Capabilities

Gameplay Analysis

We tag specific gameplay elements in your video ads to see what hooks players and drives engagement.

Visual Optimization

Understand how UI overlays, character designs, or color palettes in your videos and banners are helping or hurting performance.

Competitor Analysis

Capture all competitor creatives in one dashboard to identify trends and differentiate your campaigns.

Frequently Asked Questions

How does Alison help with the unique creative requirements of Unity Ads for mobile games?

Unity Ads serves a gaming context where users are mid-session and highly attuned to irrelevant or low-quality interruptions. Alison.ai analyses creative performance within the gaming vertical specifically, helping you understand which gameplay moments, visual hooks, and reward signals resonate best with mobile gaming audiences. This ensures your Unity creatives are built for the mindset of an active player, not a passive social media scroller.

Can Alison help generate multiple Unity ad variations quickly to feed A/B testing at scale?

Yes. Alison.ai’s Agentic Video Flow is designed to produce multiple data-backed creative renditions rapidly, which is especially valuable for Unity campaigns where high-volume creative testing is essential to finding winning combinations before scaling spend. Each variant is grounded in the Creative Genome’s performance data rather than being a random iteration

Does Alison support playable ad formats as well as standard video for Unity?

Alison.ai’s core intelligence and generation capabilities focus on video and banner formats. For questions about playable ad analysis, we recommend confirming the current scope with our team, as format coverage continues to evolve alongside the gaming ad ecosystem.

How does Alison help prevent creative fatigue in Unity campaigns where the same assets are shown repeatedly to a finite audience?

Creative fatigue is one of the biggest performance killers in mobile gaming UA. Alison.ai monitors performance signals to identify when assets are beginning to decay, and its AI-Agent continuously generates fresh variations of proven concepts so you can rotate in new material before fatigue sets in, keeping CPIs stable and preventing the cost spikes that come from running exhausted creatives.

Don’t Just Take Our Word for It

Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.