Level Up Your User Acquisition.
In gaming, the ad is the gameplay. Alison.ai helps you perfect your video creatives to drive high-LTV players.
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+106% ThruPlays
Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.
+330% Purchase
Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.
+101% ROI
Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.
The Challenge
Authenticity vs. Conversion: You need to balance authentic gameplay with high-converting ad mechanics.
Genre Saturation: Standing out in your category requires identifying competitor trends and unique opportunities.
Creative Fatigue: Players see hundreds of ads; your creative needs to be data-driven to stay relevant.
The Solution
The Creative Genome is built for the complexity of gaming. We break down game video creatives into their atomic units, characters, UI elements, and gameplay mechanics, to reveal exactly what is driving installs.
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Core Capabilities
Gameplay Analysis
We tag specific gameplay elements in your video ads to see what hooks players and drives engagement.
Visual Optimization
Understand how UI overlays, character designs, or color palettes in your videos and banners are helping or hurting performance.
Competitor Analysis
Capture all competitor creatives in one dashboard to identify trends and differentiate your campaigns.
Don’t Just Take Our Word for It
Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.
Gadi Shoshani
VP Marketing at Murka Games
Official Partner of Leading Social and Digital Channels
