Beat Creative Fatigue. Win the Meta Auction.
The average creative on Meta fatigues in days. Alison.ai ensures you have the next winner ready before the last one drops.
+106% ThruPlays
Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.
+330% Purchase
Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.
+101% ROI
Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.
The Challenge
Creative Fatigue: Your audience burns through content faster than you can produce it. You need a constant stream of fresh hits to maintain stable costs.
Signal Loss: Creative is now your primary targeting lever. You need to know exactly which visual signals are attracting high-value users.
Placement Fragmentation: You need to capture attention differently across Feed, Stories, and Reels, but testing every variable manually is impossible.
The Solution
The Creative Genome augments your creative teams, providing the insight and precision you need to focus on high-level strategy and storytelling. Alison.ai analyzes your images, videos, and GIFs to predict exactly what visual signals stop the thumb, helping you iterate faster than fatigue can set in.
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Core Capabilities
Placement Analytics
We break down the DNA of successful creative across all Meta placements, analyzing hooks, text overlays, and imagery to maximize attention.
Video Generation
Our Agentic Video Flow produces three proven renditions, helping teams pinpoint the creative elements that work and extending the lifespan of your top concepts.
Competitor
Analysis
Capture all competitor creatives in one dashboard; identify competitor trends and opportunities to develop unique campaigns.
Frequently Asked Questions
Does Alison support both Reels and feed placements, and are recommendations different per format?
Yes. Alison.ai breaks down performance across all Meta placements individually, including Feed, Stories, and Reels. Because each placement has distinct user behaviours – Reels require a strong hook in the first two seconds, while Feed can support a slightly slower build, Alison’s recommendations are tailored per format. You won’t get a generic “make it more engaging” note; you’ll get specific, placement-aware guidance.
How does Alison handle Meta’s Advantage+ campaigns where creative rotation is automated?
With Advantage+ campaigns, Meta’s algorithm handles distribution, which makes it even more important to enter the auction with structurally sound, high-quality creatives. Alison.ai acts as your pre-launch filter — validating that every asset you feed into Advantage+ is optimized before the algorithm starts rotating them. This ensures the algorithm has the best possible material to work with, rather than learning from underperforming assets at your expense.
Can I compare creative performance across Instagram and Facebook within the same report?
Yes. Alison.ai consolidates performance data across your Meta placements, so you can compare how the same creative performs on Facebook versus Instagram and understand which visual elements are resonating differently across each. This is particularly useful for teams managing unified campaigns that serve across both platforms.
Does Alison’s Creative Genome reflect Meta’s own recommendations from its Creative Playbook?
The Creative Genome is built from Alison.ai’s proprietary dataset of billions of tagged creative elements and their performance outcomes; it goes significantly deeper than Meta’s published best practices. While it is aligned with the structural principles that underpin Meta’s own framework, the Genome’s recommendations are data-driven and continuously updated from real campaign performance rather than static guidelines.
Don’t Just Take Our Word for It
Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.
Gadi Shoshani
VP Marketing at Murka Games
Official Partner of Leading Social and Digital Channels
