by Ron Vind
13 Feb 2023
15 tips for creative optimization – Google, Facebook & Tiktok
Creating an approachable narrative for your creatives can be a troublesome task, especially when targeting multiple audiences on multiple social media platforms.…
The Season for Sales is Here: Holiday Deals that Drive Growth
by Gaya Shachar
2 min
Nov 19, 2025
Unlock Holiday Growth: Top Creative Insights from Alison.ai’s Seasonal Sales Analysis
The holiday shopping season, from Singles’ Day to BFCM (Black Friday/Cyber Monday), is the most critical time for driving revenue. Alison.ai analyzed over 1000 seasonal sale creatives across multiple verticals to identify the specific elements and messaging that capture attention and drive conversions.
If you want to prepare for holiday deals that drive growth, here are the actionable, data-driven insights you need.
Creative Type: The Reign of the Static Ad
In the rush of peak sales periods, static ads tend to outperform other creative types. They cut through the noise, capture audience attention quickly, and drive stronger conversion rates.
To maximize your static ad performance, incorporate these high-performing elements, measured by increased Click-Through Rate (CTR):
| Element Category | Performance Lift | Supporting Insights |
| Call-to-Action (CTA) Included | +40% CTR | Including a clear CTA is the single most effective element for immediate engagement. |
| Testimonials Included | +40% CTR | Leveraging social proof drives massive engagement. |
| Messaging Type: Motivational | +16% CTR | Messages that inspire action consistently appear in high-performing ads. |
| App Interface Included | +9% CTR | Integrating the app experience adds context and urgency. |
Vertical-Specific Key Message Winners
While static ads are the overall winner, success is determined by highly specific messaging tailored to each vertical:
Consumer Electronics:
The key message “Bundle and Save!” delivered a staggering +150% CTR. The strategy for BCFM should focus on bundling and financing offers, while leveraging influencers to build awareness.
Gaming:
Promoting the scarcity of the sale with “Limited Time Only” resulted in a +43% CTR. High-demand items include console + game + accessory bundles with limited-time digital goods.
Lifestyle & Wellness Subscriptions:
Clear price promotion with “Up to 35% Off” achieved a +20% CTR. For BFCM, highlight the long-term value proposition, such as focusing on achieving lasting results. Note: Creative versions without characters performed better, keeping the focus squarely on the product or outcome.
Apparel & Accessories:
The message “Buy more, save more” saw a +27% CTR increase. For Singles’ Day, emphasize “shoppertainment” with livestream shopping and gamified discounts. For BFCM, use tiered discounts and free shipping to fill shopping carts.
Your Next Step:
To fully unlock your seasonal performance, incorporate these data-backed elements into your new creatives. Start with clear, static ads featuring strong CTAs and motivational messaging, then tailor your key message based on your specific vertical. Get in touch with our team for step-by-step guidance on getting the most out of your holiday creatives.
Related Articles
by Ellad Kushnir Matarasso
20 Jun 2024
10 Tips for Ad Campaign Optimization
Optimizing ad campaigns is an essential part of driving leads and sales for many businesses. However, to get the best return on…
