January 3, 2024 5 min read

Creative Analytics Demystified: A Step-by-Step Approach

Creative analytics involves seven key steps: defining clear creative goals, gathering creative data, continuously analyzing the data, fostering collaboration, finding correlations between creative elements and performance metrics, rigorously testing and optimizing, and exploring advanced analytics.

creative analytics step by step

Unlock the secrets of creative analytics in each detailed step, and discover what sets Alison.Ai apart with its exclusive benefits aimed to elevate your creative game. Let’s begin!

What is Creative Analytics?

Creative analytics is the process of meticulously analyzing marketing materials and ad creatives. It should focus on both qualitative aspects and quantitative data, ultimately boosting engagement and enhancing Return on Ad Spend (ROAS) and Return on Investment (ROI).

This approach equips you with organized insights for making data-driven decisions, proving to be a game-changer for marketers.

Real-Life Example: Coca-Cola’s Recipe for Success

In the realm of marketing, Coca-Cola’s achievement stands as a testament to the potential of data-driven creativity. Boasting 3.3 million followers on X and an astounding 108 million Facebook fans, Coca-Cola is a true social media juggernaut. Yet, what truly sets them apart is their adept use of creative analytics.

Coca-Cola doesn’t merely post content; they employ data and creativity as their secret weapons. They recognize that having a substantial following is just the beginning; the real challenge is reaching the right audience with the right message.

  • How Do They Do It?

Coca-Cola employs advanced AI technology to identify instances where consumers share images of their beverages online.

This data is seamlessly integrated with business intelligence, providing invaluable insights into the demographics and motivations of their customers. This treasure trove of information is valuable for refining their advertising strategies.

  • The Magic of Data-Driven Creativity:

By leveraging data-driven insights to comprehend their audience, Coca-Cola crafts advertisements that forge a deep personal connection with customers.

The outcome? These ads achieve an impressive 4X increase in click-through rates compared to their generic counterparts.

  • Takeaway:

Coca-Cola’s journey underscores the potency of creative analytics. It highlights that beyond a substantial following, grasping your audience’s desires and preferences is paramount. Through data-driven creativity, you can craft ads that foster not just visibility, but genuine connections with your audience.

The Ultimate Guide to Creative Analytics: Mastering the Steps

Creative analytics isn’t reserved for big corporations alone; it can benefit businesses of all sizes. In this section, we will walk through a step-by-step guide to creative analytics that applies universally, no matter your business’ nature or scale.

Step 1: Clarify Your Creative Goals

Your journey into creative analytics commences with a clear direction. For seasoned marketers, it’s about setting SMART goals—Specific, Measurable, Attainable, Relevant, and Time-bound—for your marketing campaigns.

These objectives serve as your strategic roadmap, enabling you to gauge progress and focus on desired outcomes. Consider objectives such as optimizing conversion rates, amplifying brand visibility, or driving app downloads.

Step 2: Gather Your Creative Data

Gathering pertinent data for your marketing efforts marks the next pivotal phase. This includes tracking website traffic, monitoring email marketing campaigns, and scrutinizing social media engagement.

It’s imperative to keep a watchful eye on your competitors; dissecting their creative approaches can yield invaluable insights.

Harness tools like Alison.Ai, AppsFlyer, Google Analytics, and diverse social media analytics platforms to streamline data acquisition. This data forms the cornerstone for your creative analysis.

Step 3: Dive Into Creative Analysis

Now, let’s delve into the core of creative analytics. As marketers with a firm grasp of strategies, it’s time to examine the data you’ve collected to distinguish which tactics are hitting the mark and which require fine-tuning.

Be sure to pay close attention to these key metrics:

  • Ad impressions
  • Conversion rates (CVR)
  • Click-through rates (CTR)
  • Return on investment (ROI)
  • Return on Ad Spend (ROAS)
  • Average watch time
  • Ad spend

This analysis will help you gauge the effectiveness of your creative elements and campaigns.

Step 4: Foster Creative Collaboration

Creative success thrives on teamwork. For proficient marketers, it’s essential to engage with product managers, app designers, and your marketing team to spark ideas for potential strategies.

Promote open dialogue and encourage the exchange of distinct viewpoints. Embrace feedback and suggestions, whether they entail refining your messaging, exploring new target audiences, or reallocating your budget. This collaborative approach guarantees well-informed creative decisions.

Step 5: Find Element Correlations

Marketers, it’s time to delve into an advanced analytical approach when it comes to your creatives. This involves using sophisticated data analysis techniques to uncover correlations among ad campaign elements and find the true driving factors behind successful ads. Such an approach will explore which visuals and messaging within your creatives are really moving the needle.

This approach goes beyond traditional methods, aiming to optimize campaign effectiveness for each unique platform, format, and audience demographic.

Step 6: Test, Refine, and Optimize

Use testing frameworks like impression-to-install rate (IPM), multistage testing, value optimization (VO), and business as usual (BAU) to fine-tune your strategies. When assessing your creative concepts and mapping out your testing strategy, steer clear of guesswork and embrace a data-driven, analytical approach. Dive into performance metrics across diverse user acquisition channels, such as Facebook or TikTok, to uncover the reasons behind the success of certain creatives.

Continuous testing and refinement, guided by data-driven insights, are your keys to optimization. This approach ensures that your creative decisions are based on a solid understanding of what truly delivers results.

Step 7: Embrace Various Marketing Analytics Models

Creative analytics extends far beyond basic metrics. It’s crucial to move beyond relying solely on last-touch attribution models, as they may offer a partial view of your marketing efforts.

Instead, consider integrating advanced techniques such as Media Mix Modeling (MMM) and Predictive Modeling into your toolkit.

Media Mix Modeling:

MMM evaluates how various factors, including consumer trends and external influencers, contribute to a well-rounded campaign that amplifies engagement and ROI.

Predictive Modeling:

Predictive modeling forecasts audience behavior based on historical data, providing valuable insights for future creative decisions.


Now that you have covered the essentials of creative analytics, it’s time to refine your journey. In the marketing landscape, every detail counts. As you delve into specifics like competitor research and strategy optimization, you may be asking, “how can I enhance my creative analytics game?”

This is precisely where Alison.Ai stands out. Let’s explore why selecting Alison for your creative analytics needs is a natural progression in your pursuit of marketing excellence.

Why Choose Alison for Creative Analytics? Specialized Benefits

As you embrace the power of creative analytics, let Alison’s exclusive advantages become your secret weapon for an optimized creative analytics experience.

  • Specialized Creative Analysis: Alison is not just another tool; it excels in creative analytics. Dive deep into the nuances of characters, colors, sounds, and text to optimize your content like never before.
  • Industry Expertise: Alison stands out by offering industry-specific knowledge, elevating its recommendations for your creative content to a whole new level.
  • Tailored Recommendations: Say goodbye to one-size-fits-all solutions. Alison provides personalized creative prompts that pinpoint areas for improvement with precision.
  • User-Friendly Interface: We understand that your time is precious. Alison offers an intuitive platform and seamless integration with your existing creative tools, streamlining your workflow effortlessly.
  • Performance Tracking: Stay ahead of the game with Alison’s comprehensive performance tracking. Make data-driven decisions for future campaigns with confidence.
  • Competitive Analysis: Gain a competitive edge with Alison’s in-depth analysis. It not only benchmarks your creative work against competitors, but also identifies gaps and recommends strategies for fresh and improved creative endeavors.
  • Smart Briefs™: Elevate your creative workflow with the power of data-driven creative briefs generated by Alison. Keep your team well-informed and aligned with data-driven insights, supercharging your production process.
  • Demographic Targeting: Alison’s expertise extends to recommending specific campaign parameters and ad sets. Craft personalized, effective campaigns tailored to your target audiences, ensuring resonance with your chosen segments.

Creative Analytics, in Summary:

In the dynamic realm of marketing, creative analytics stands as the ultimate game-changer. It’s your express lane to supercharge engagement, maximize ROI, and steer your strategies with data-driven precision. Embrace this transformative journey, armed with a step-by-step roadmap and the specialized prowess of Alison.Ai.


Ready to revolutionize your marketing game? Start your journey with Alison.Ai today and watch your creative endeavors thrive in today’s fiercely competitive landscape.

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