April 29, 2024 5 min read

4 Companies Leading the Way in Data-Driven Marketing

companies leading the way in data-driven marketing

Using data for marketing isn’t a new concept. It was a good way to measure if a campaign was working. However, in recent years, data-driven marketing has taken a turn for the better.

Data-driven marketing leverages customer data and analytics to guide marketing strategies and campaigns. With the ability to track detailed customer behavior and responses, companies can optimize spending and messaging to boost engagement and return on ad spend (ROAS). Data and testing enable a cycle of continuous improvement versus relying solely on assumptions.

As consumers generate more digital data and analytics techniques advance, data-driven marketing has become indispensable for growth. Retailers, technology platforms, and other customer-facing businesses lead the way in adopting data-driven approaches.

Four Companies Using Data-Driven Marketing Effectively

Now you have a basic idea of what data-driven marketing is all about. With that in mind, let’s take a look at four companies that get the most out of this marketing technique.

The ecommerce giant tests variations of copy, images, offers and more to enhance product pages and promotions. With a data-driven approach, they are able to optimize these elements at scale. Their growth into new products and services also relies heavily on understanding customer data and purchasing habits.

An example is Amazon’s work to use browse and purchase data to predict successful new private label products. The company can identify categories where current brand options fail to meet customer needs or preferences.

Netflix leverages viewership data down to the details of each second users spend watching content. This guides decisions on which new shows and movies to create or license for their growing catalog.

The company also optimizes the presentation of titles on its platform to highlight preferred content for the individual user. The refined segmentation and promotions help keep subscribers engaged and paying monthly.

Murka Games offers numerous online slot games to players who are interested in online gambling. Working with Alison.AI, Murka was able to optimize their creative performance.By analyzing the elements driving results for top creatives and seasonal concepts, Alison provided specific recommendations to refine creative direction and extend the life cycle of existing ads.

For example, the platform suggested removing certain elements from the long-running “Femida” ad and trying it as a cinemagraph. Murka also built new creatives incorporating Alison’s guidelines on featuring gameplay footage with “win” texts. The data-backed iterative approach led to a 171% increase in IPM for optimized creatives and 122% higher IPM for new concepts. Murka demonstrated how tapping robust analytics can systematically improve creative and funnel performance.

365Scores is a popular website for offering live scores, results, fixtures, and news of numerous sporting events. It leverages the analytics platform of Alison.AI to add data analytics into their creative process and ad measurement. By attributing performance to specific creative elements and influencer names, 365Scores gained detailed insight to optimize content.

Testing the impact of featuring male vs female characters led to a 15% increase in IPM. Analyzing individual influencer performance, rather than aggregate, uncovered a 23% higher IPM for select influencers. All these insights were thanks to Alison.AI’s comprehensive analysis of available data. It enabled 365Scores to make their messaging more targeted and achieve an 18% higher average ROAS.

Implementing Data-Driven Marketing

For companies looking to enable data-driven marketing, investing in customer data infrastructure is the essential first step. This includes unified profile data from all channels, along with analytics tools for segmentation and measurement.

From there, testing and optimization can inform better digital experiences while also improving any offline customer touchpoints. With the right foundation, data helps reveal more effective positioning, offers and creative. If you need expert assistance with implementing data-driven marketing, Alison.AI is always there to help.

Alison.AI can help you leverage the power of data to overcome guesswork in your marketing. With data, you can generate data-driven ad creatives to make them highly effective. Moreover, you can tailor your campaigns’ creatives based on demographics and platforms.

Setting up the workflows and organizational alignment to support data-driven decisions is also key for long-term success. This means reducing reliance on hunches and guesswork. A cycle of analysis, testing, and improvement takes patience but drives results over time.

Final Words

Data-driven marketing has become essential to growth by enabling smarter spending, creativity, and product decisions. The companies mentioned above lead the way in leveraging analytics around detailed customer data. Although it requires some upfront investment, taking a data-driven approach sets up any industry or size of business for sustained optimization and innovation based on actual customer signals. With Alison.AI’s full-funnel data, demographic targeting, data-driven creative generation, and in-depth competitive analysis, brands can unlock greater connectivity with what their customers want while improving ROAS.

 

So, are you ready to embrace data-driven marketing supercharged with AI? Get started with Alison.AI today!

Back to Blog Next Article 
Ready to Maximize Your Creative Potential? Schedule a Demo