How Alison.ai Won the Cano Water Brand Challenge at MAD//Fest
Sep 8, 2025
In a crowded market where everyone’s trying to copy you, Alison.ai showed Cano Water how creativity becomes a true competitive edge.
Cano Water set a challenge at MAD//Fest: in a world full of competition, how can a brand stand out with authenticity and impact? Alison.ai took the stage to show how creative intelligence could solve Cano’s toughest marketing questions.
Creative is the most important factor in marketing success. Research from Nielsen and major platforms like Meta, Google, and TikTok all point to the same truth: strong creative drives more results than targeting, media, or even brand equity.
But the question is, what actually makes a creative strong? That’s where Alison.ai comes in.
“You don’t need thousands of data scientists. You just need a good creative.”
Elad Brindt Shavit, Alison.ai
The Pitch
Alison.ai breaks every creative into thousands of data points—logo placement, colors, product shots, storylines, sound, influencers, even whether a can is opened or closed—and maps each element to KPIs like ROAS, engagement, and conversions.
This isn’t guesswork. It’s data-backed clarity on what truly resonates.
For Cano Water, that meant proving we could deliver insights that protect their uniqueness, sharpen their creative voice, and ensure every campaign outperforms the competition.
The Win
When the judges announced the winner, their reasoning was clear: Cano Water’s biggest challenge is staying authentic and creative in a market full of imitators. What convinced them was Alison.ai’s ability to make creative bespoke, measurable, and really speak to consumers.
“For us, it’s very very clear—creative is number one for Cano. It’s something that for many, many years we’ve tried to unlock… Any way of making the creative bespoke is key. So the winner, as I’m sure you can imagine, is Alison.”
Cano Water Judges
Watch the pitch that convinced Cano Water that Alison.ai was the winner of their MAD//Fest brand challenge:
