Business of Apps Podcast #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
May 13, 2025
How is generative AI reshaping the future of mobile advertising? In this episode of the Business of Apps podcast, Alison.ai CEO and co-founder Asaf Yanai dives into how rapid advances in AI and new generative models are changing how ad creative is produced, analyzed, and optimized at scale.
In the episode, Asaf shares the origin story of Alison.ai and why he saw a gap in how marketers were leveraging creative data. He explains how the mobile advertising industry has undergone massive change in recent years, but also why not every company has kept pace.
According to Asaf, the most successful organizations aren’t just dabbling with AI — they’ve fully integrated it into their strategy and operations. These companies are reaping the benefits: faster campaign turnarounds, better-performing creatives, and leaner teams that can focus more on strategy and innovation rather than manual processes.
If you’re a mobile marketer, this episode is packed with actionable insights on how to stay competitive in an industry that’s moving fast and increasingly AI-first.
Listen to the full episode here:
