Leveraging Alison API for Data-Driven Creative Optimization

By integrating Alison’s API, a leading e-commerce company established a scalable system for data-driven creative optimization.

At a Glance

A leading e-commerce retail brand transformed its creative processes using Alison’s API integration and drove data-informed decisions, leading to measurable success in 2024 and beyond.

+34%

Click-through rates (CTR)

+200

Working hours saved per quarter

The Challenge

The company has collaborated with Alison for over two years, focusing on enhancing creative ideation and optimization and leveraging data analysis for their creative strategy. The team identified a need for creative data enrichment within their internal BI systems, allowing them to identify trends and season-specific data to support their Q3 and Q4 planning for 2024. They sought a solution to streamline creative analysis, reduce reliance on costly A/B testing, and align their strategy with growth and innovation goals for the end of 2024 and into 2025.

 

Alison API Integration

To address this challenge, the company integrated Alison’s API, unlocking a powerful connection between their internal tools and Alison’s data, to analyze and optimize their creative strategies. 

Alison’s API supports two key modules:

  1. Pull Module: This feature enables clients to download creative tagging and KPI performance data into their CRM. Clients can leverage these insights to create prediction models, integrate with external tools, and refine campaign strategies.
  2. Push Module: This allows marketers to upload new creatives into Alison for pre-flight tagging, receiving unique tagging data to assess creative success potential before launch.

 

The API allowed the team to:

  1. Enrich Internal Data with Creative Insights: The team added an additional layer of information to their workflows. This enabled tailored analysis for various audiences, KPIs, and goals, such as seasonal promotions or specific campaigns.
  2. Develop an In-House Scoring System: Allowed the team to build a proprietary creative scoring system based on statistically significant patterns from past performance. This system allowed the team to quickly evaluate new creatives and prioritize those with the highest probability of success.
  3. Pre-Flight Creative Tagging: Enabled them to assess creatives before launch. By analyzing potential success scores preflight, the team saved time and resources by focusing only on high-performing creatives, eliminating redundant A/B testing, and reducing additional creative production efforts.
  4. Enhance Prediction Models: The team developed prediction models tailored to their unique business needs. These models allowed them to forecast the potential performance of future campaigns, identify seasonal trends, and align creative strategies with audience behavior patterns.

Results

The API integration drove meaningful outcomes across Q4 of 2024:

  • Efficiency Gains: The company saved over 200 hours of labor previously spent on manual analysis and reporting by automating data exchange and integrating insights into their CRM.
  • Cost Savings: Redirecting budget to high-scoring creatives led to over $400,000 in savings, while achieving a 34% increase in click-through rates (CTR).
  • Streamlined Collaboration: Real-time data sharing between the Customer Acquisition, Creative, Media, and Data teams improved decision-making and execution speed, creating a more agile and collaborative environment.

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