Fintech advertiser improve upper funnel KPI performance in the US

Fintech advertiser improve upper funnel KPI performance in the US

By harnessing the power of Alison.ai, a middle-market fintech app managed to successfully penetrate the saturated American market.

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28%
Increase in CTR
31%
Increase in IPM
19%
Lower CPA
Results

With Alison’s input, the fintech company’s creatives saw greater traction within 30 days and exceeded initial projections with a 28% increase in CTR.

Alison’s insights highlighted the company as a trustworthy financial app and allowed it to gain a dynamic edge over its competition.

Navigating an oversaturated market with skeptical consumers can be a challenge. Alison.ai's audience insights were instrumental in helping us refine our ad creative strategy. By understanding our target audience and the messaging that resonated with them, we were able to create more effective campaigns. The use of testimonials featuring women and security-focused messaging significantly improved our upper-funnel KPI performance.

Gonçalo M

Head of Growth
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