[Speaking Session] How We Turned Creative into Thousands of Data Points

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What if your creative assets held the key to gaining powerful performance insights across every platform?

In this eye-opening session from Advertising Week Europe, Elad Brindt Shavit, VP Europe at Alison.ai, explores how analyzing creative at scale is reshaping the way brands think about storytelling, consumer engagement, and media strategy.

Watch as he breaks down how Alison.ai’s technology analyzes thousands of elements—from logo placement to emotional tone—to uncover what really drives results on platforms like Meta, Google, and TikTok. Different platforms respond differently to creative, and that means your creative strategy needs to adapt accordingly.

What You’ll Learn from This Session:

• Creative Insights That Drive Connection: See how breaking down creative into its core components reveals what resonates with consumers on different platforms.
• Why One-Size Doesn’t Fit All: Understand why the same creative won’t perform equally on Meta, Google, and TikTok, and why tweaking assets to incorporate the elements each platform favors leads to better results.
• Real-World Insights: See how leading brands are using data-driven creative insights to improve ROAS, CTR, and other key metrics.
• Creative Iteration for Better Results: Discover how even small changes in your creative can significantly improve performance across the funnel.

Watch the full session below to see how rethinking your creative strategy can lead to deeper consumer impact and better campaign performance: