by Ellad Kushnir Matarasso
24 Jul 2025
The Anatomy of a Winning Creative Analytics Tool
Analytics tools give you all the information available - numbers, views, clicks, and completions - but they only swamp you with data…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
15 Jul 2025
Make It, Test It, Win It! The Power of Creative Iteration
Ads don’t reach their full potential the moment they go live. The most effective campaigns treat each creative as a starting point,…
by Ellad Kushnir Matarasso
9 Jul 2025
Work Smart, Move Fast: Your Project Workflow, Upgraded
What can keep work from moving forward, even when the goal is clear? Usually, it’s the lack of structure around it. Without…
by Liron Even Ari
30 Jun 2025
Stars, Stripes & Scroll-Stopping Ads: What’s Winning This 4th of July
The 4th of July is more than just a holiday. It’s a prime opportunity for brands to stand out with festive, emotionally…
by Ellad Kushnir Matarasso
24 Jun 2025
AI Tools to Help Boost Your Marketing Strategy
What would your marketing look like if you had more clarity, more speed, and more room to experiment? AI is not a…
by Shir Stein
18 Jun 2025
Sun, Style, and CTR: Your Guide to Summer’s Biggest Creative Trends
This analysis is based on historical data and insights from Alison.ai, combined with leading global forecasts for summer 2025 as reported by…
by Ellad Kushnir Matarasso
10 Jun 2025
Ad Personalization with Impact: Fusing Brand Story and Human Understanding
People tend to engage with what feels familiar. When an ad reflects their world - how they speak, what they care about,…
by Ellad Kushnir Matarasso
22 May 2025
From Creative Data to Smarter Decisions: Analyzing Creative Performance for Actionable Metrics
Creative has become one of the most decisive factors in campaign performance. It’s what the audience sees first, and often what they…
by Ellad Kushnir Matarasso
15 May 2025
The 5 Essential Moves for a High-Impact Marketing Plan
In marketing, things can get complex quickly and if you aren't orienting yourself, chaos can overtake your campaigns. You’re not just battling…