by Liron Even Ari
30 Jun 2025
Stars, Stripes & Scroll-Stopping Ads: What’s Winning This 4th of July
The 4th of July is more than just a holiday. It’s a prime opportunity for brands to stand out with festive, emotionally…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
24 Jun 2025
AI Tools to Help Boost Your Marketing Strategy
What would your marketing look like if you had more clarity, more speed, and more room to experiment? AI is not a…
by Shir Stein
18 Jun 2025
Sun, Style, and CTR: Your Guide to Summer’s Biggest Creative Trends
This analysis is based on historical data and insights from Alison.ai, combined with leading global forecasts for summer 2025 as reported by…
by Ellad Kushnir Matarasso
10 Jun 2025
Ad Personalization with Impact: Fusing Brand Story and Human Understanding
People tend to engage with what feels familiar. When an ad reflects their world - how they speak, what they care about,…
by Ellad Kushnir Matarasso
22 May 2025
From Creative Data to Smarter Decisions: Analyzing Creative Performance for Actionable Metrics
Creative has become one of the most decisive factors in campaign performance. It’s what the audience sees first, and often what they…
by Ellad Kushnir Matarasso
15 May 2025
The 5 Essential Moves for a High-Impact Marketing Plan
In marketing, things can get complex quickly and if you aren't orienting yourself, chaos can overtake your campaigns. You’re not just battling…
by Ellad Kushnir Matarasso
8 May 2025
From Meh to Magnetic: Create Facebook Ads That Get Clicks
What makes the perfect Facebook ad? The kind that makes people stop mid-scroll, smile, click, convert. Here’s the truth: the “perfect” ad…
by Ellad Kushnir Matarasso
29 Apr 2025
4 Proven Ways to Make Your Paid Social Ads Feel Effortlessly Authentic
There’s a kind of magic in an ad that doesn’t feel like an ad. You don’t swipe it away. You don’t roll…
by Ellad Kushnir Matarasso
16 Apr 2025
Boost Brand Trust with the Power of User-Generated Content (UGC)
User-Generated Content, or UGC, is anything created by people rather than brands—videos, posts, reviews, remixes, unboxings. It started picking up with the…