# Meet the new Alison: rebuilt from the ground up

> An entirely new platform, rebuilt from the ground up. The new Alison watches every live creative, tells you what to fix before, during, and after launch, and turns what works into your next creative.

We rebuilt Alison from the ground up. The result is an entirely new platform, built around a new way of working with creative data.

 Until now, creative analytics meant dashboards: you log in, pull a report, and work out what it means and what to do next. The new Alison turns that around. It’s agentic. It works your accounts continuously, finds what matters, tells you what to do about it, and builds the next creative. You make the call.

 Three things change for your team:

 - **You stop looking for problems.** Fatigue, scaling opportunities, and untested winners find you, ranked by impact, each with a ready-to-run workflow.
- **You get answers, not reports.** Ask in plain language and get an analyst’s answer from your live data, or let Alison draft the recommendation while you work.
- **Insight turns straight into creative.** What’s winning becomes a brief, a storyboard, and a finished video in one flow.

 All of it runs on the Creative Genome, at every stage of flight: before launch, while it’s live, and after it ends.

 
## What’s inside the new platform

 
### Alison comes to you

 [Signals](https://alison.ai/signals) watches every live creative on your connected accounts and surfaces what changed: fatigue spreading across your top-funded creatives, a new top performer with room to scale, a winner that hasn’t been tried on another platform yet. Each signal is ranked by impact, comes with the evidence behind it, and is one click from a ready-to-run workflow.

 The [AI-Analyst](https://alison.ai/ai-analyst) is the agentic layer behind it. Ask it the questions you’d give a senior analyst, like “which hooks are carrying this quarter?”, and get an answer grounded in your live data. Or let it work the account while you do: it drafts the recommendation and waits for your call. It never acts without you.

 
### Workflows: pick a job, get a deliverable

 Most of the work in the new Alison runs as workflows. A workflow is a guided job with a finished output: you set the scope, Alison runs the analysis or the generation, and you get a deliverable, whether that’s a ranked list, a plan, a brief, a storyboard, or a creative. There’s a workflow for Scoring, Top and Under Performers, Creative Fatigue, Hidden Gems, Competitors Analysis, Iteration Recommendations, Ideation, and more. Run any of them on demand or on a schedule, and the results arrive where your team works. Anything that would change a creative waits for your approval. The [Workflow Guidebook](https://alison.ai/workflow-guidebook) explains every one.

 
### Every stage of flight

 [Flight Check](https://alison.ai/flight-check), now in early access, scores any creative in seconds, against your own account’s performance and against platform frameworks like Google’s ABCD Framework, Meta, TikTok, and LinkedIn. Use it pre-flight to protect the budget, mid-flight to keep a creative winning, and post-flight to learn what to build next. The result is not a pass or a fail. It’s a ranked list of what to fix.

 [Creative Analytics & Insights](https://alison.ai/product/creative-analytics-insights), [Creative Tagging](https://alison.ai/product/creative-tagging), and [Competitive Intelligence](https://alison.ai/product/competitive-intelligence) show what worked, why, and what the rest of your category is running, broken down to the hook, the scene, and the CTA.

 
### From insight to finished creative

 [Studio](https://alison.ai/studio) turns what’s working into what’s next. It starts with a Smart Brief built from your tagged winners, turns it into a production-ready storyboard, and generates an on-brand video or static banners, with every step grounded in your data. What used to take a briefing cycle and a production sprint now happens in one flow. Video and banner generation are in early access.

 
### Alison wherever your team works

 With the [Alison MCP](https://alison.ai/product/alison-mcp), you can ask about your creative performance from inside Claude, ChatGPT, Gemini, Claude Code, Cursor, or Codex, next to the rest of your data. It’s read-only and signs in with your existing Alison login. Evo, the agent we built on top of the MCP, turns that data into plain-language takeaways, and the Alison API brings the same intelligence into your own stack.

 
### Every platform you buy on

 Connect your accounts once and Alison reads every creative across them in one view: Meta, Google Ads, YouTube, TikTok, Snapchat, LinkedIn, Amazon Ads, AppLovin, Moloco, Unity, ironSource, X, and more, alongside measurement and workflow tools like AppsFlyer, Google Analytics, Slack, and Jira. The full list is on the [integrations page](https://alison.ai/integrations).

 
### Built for every role on the team

 The new Alison gives each role its own way in: [UA managers](https://alison.ai/ua-manager) get scaling, fatigue, and spend efficiency; [creative managers](https://alison.ai/creative-manager) get hooks, elements, and what’s resonating; [CMOs](https://alison.ai/cmo) get portfolio performance and brand; and [agencies](https://alison.ai/solution/agencies) get every client and every platform in one view.

 
## Built on the Creative Genome

 Underneath all of it sits the [Creative Genome](https://alison.ai/product/creative-genome), the model that has read more than 12M creatives and maps every element to the outcome it drives. That’s what lets Alison score a creative before a dollar is spent, and it gets sharper with every campaign that runs through it.

 
## Already an Alison customer?

 Log in exactly as you do today, at the same address. Your Customer Success Manager will walk you through what’s new on your own account, and you can reply to any of their emails to book that session.

 
## See what Alison finds in your creatives

 Send us a live creative and we’ll show you what the new Alison finds in it: the score, the signals, and the next iteration.

 [Claim your free creative audit](https://alison.ai/audit)

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Source: https://alison.ai/resources/blog/meet-the-new-alison