The intelligence behind every winning creative
The advantage has shifted from the ability to create to the intelligence to guide creation. Turn campaign data, creative patterns, and audience signals into predictive insight.
+106% ThruPlays
Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.
+330% Purchase
Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.
+101% ROI
Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.
Every winning creative has a genome.
Now you can read it.
The Creative Genome is the intelligence layer beneath Alison, connecting the elements inside your creative to the outcomes they drive, so your next asset starts from insight, not instinct.
Element-level tagging on a proprietary taxonomy
The Creative Genome breaks every creative down into its fundamental DNA, analyzing the visual elements, concepts, and features that drive performance. Built on a proprietary taxonomy, it connects each signal to the outcome it produced, so you know not just what worked, but why.
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Predictive insights, creative scores, and competitor benchmarks
Get predictive insights, creative scores, and competitor benchmarks in one place. Iterate and evaluate assets before spending a dollar, and benchmark against the competitive landscape to reveal your next winning creative.
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An AI Strategist that never stops optimizing
The AI Strategist continuously helps you create, refresh, and optimize assets using tailored suggestions from segmented market insights. Prebuilt frameworks and real-time recommendations minimize the learning curve, so you see useful outcomes faster.
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Key Features
Unified Creative Oversight
Bird’s-eye scoring across platforms and campaigns, keeping brand communication cohesive.
Actionable Recommendations
Precise, brand-aligned strategies, not vague suggestions.
Accelerated Workflows
Faster briefs and optimization plans for new and existing campaigns.
Smarter Iteration Cycles
Improvements that move performance, not surface-level tweaks.
Instant Feedback
Real-time insight that clears creative bottlenecks.
Purposeful by Default
Every creative stays timely and aligned with your goals.
Frequently Asked Questions
What exactly is the Creative Genome?
Alison.ai’s proprietary system that breaks creatives down into their core elements, such as hooks, pacing, visuals, messaging, and CTAs, and connects them to outcomes over time. It powers the predictive insights, creative scores, competitor benchmarks, and video generation across the platform.
How is it different from other creative tools?
The data flywheel. The more performance data flows through the system, the stronger the insights become, and the harder they are to replicate. You move from knowing an ad worked to knowing exactly what made it work.
Where does the competitor benchmark data come from?
Alison.ai aggregates competitor creative data from publicly available ad libraries and digital channels, then applies the Creative Genome’s analytical layer to break those creatives down at the element level. You see which specific visual tags, formats, and structural elements correlate with strong performance, not just what competitors are running.
How quickly can my team see outcomes?
Prebuilt frameworks and real-time recommendations minimize the learning curve, so teams see value without weeks of setup. By synthesizing campaign, creative, and audience data, it informs new content quickly and keeps release schedules on track.
Don’t Just Take Our Word for It
Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.
Gadi Shoshani
VP Marketing at Murka Games
Official Partner of Leading Social and Digital Channels
