B2B Creative That Means Business.

Cut through the corporate noise with data-backed creative that drives high-value leads and decision-maker attention.

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+106% ThruPlays

Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.

+330% Purchase

Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.

+101% ROI

Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.

The Challenge

The “Boring B2B” Trap: You struggle to balance “professionalism” with the need to capture attention in a crowded feed.

High-Stakes Performance: With high professional CPMs, every click must count. You need a predictable roadmap for success.

Format Uncertainty: You don’t know when to use a single image banner vs. a video for your specific B2B objective.

The Solution

Alison.ai provides the insight and precision you need to focus on high-level strategy and storytelling in a professional context. We analyze the creative elements in your banners and videos that drive lower-funnel actions, whitepaper downloads, demo requests, and form fills.

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Core Capabilities

Image Analysis

We analyze text density, imagery types, and visual layouts in static ads to maximize performance.

Thought Leadership

Understand which video styles build authority and drive engagement across Meta, TikTok, and professional networks.

Competitor Analysis

Capture all competitor creatives in one dashboard; identify competitor trends and opportunities to stand out.

Frequently Asked Questions

Does Alison’s LinkedIn framework cover Thought Leader Ads and Document Ads, not just video?

Alison.ai provides creative intelligence across LinkedIn’s key ad formats, including video and banner/image ads. For the latest coverage of newer LinkedIn formats like Thought Leader Ads and Document Ads, we recommend confirming the current scope with our team during a demo, the platform’s format support is actively expanding as LinkedIn continues to evolve its ad inventory.

How does scoring differ for LinkedIn given its professional audience context vs. social platforms?

LinkedIn has fundamentally different content norms from consumer social platforms. Users are in a professional mindset, CPMs are higher, and the tolerance for highly produced creative is greater than on TikTok or Snapchat. Alison.ai’s LinkedIn-specific framework reflects this scoring against criteria like credibility signals, clear value proposition placement, and professional visual tone, rather than applying the same hook-speed benchmarks used for Meta or TikTok.

Can I benchmark LinkedIn creative performance against industry-specific competitors?

Yes. Alison.ai’s Competitive Intelligence capabilities extend to LinkedIn, allowing you to monitor and analyze competitors’ creative strategies on the platform. This is particularly valuable in B2B, where competitor ad libraries are often more transparent than in consumer categories. You can see what messaging and visual approaches others in your space are running and use that data to differentiate your own creative strategy.

Does Alison integrate with LinkedIn Campaign Manager for direct data access?

Alison.ai connects to your LinkedIn Campaign Manager via API, pulling in your creative assets and performance data so the platform can analyze them in context. This means your LinkedIn insights live alongside data from your other connected platforms, giving you a unified view of creative performance across channels without needing to manually export and compare reports.

Don’t Just Take Our Word for It

Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.