Slash Reporting Time, Amplify Creative Impact

Equip your analytics teams with AI-powered insights, real-time data, and automated reporting to fuel creative brilliance.

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+106% ThruPlays

Ferrara Candy Company saw over 106% lift in engaged audiences across Meta’s multiple networks, improving viewership KPIs for its Laffy Taffy creative campaigns.

+330% Purchase

Tango gained 330% first time purchase following an in-depth competitor analysis that led to develop recommendations tailored to each platform for optimal performance.

+101% ROI

Sciplay gained 101% uplift in ROI, after producing new, data-based creatives and rejuvenating existing ones that were facing fatigue, resulting in greater performance than the account averages.

Key Features

Ditch Traditional Testing Methods

Skip the lengthy A/B testing process. With real-time feedback on creative performance, data teams can instantly help fine-tune media assets. This continuous optimization ensures your campaigns always perform at their best.

Centralized Creative Data Aggregation

Simplify the data collection process by automatically aggregating creative performance data from multiple sources. Analytics teams gain access to all relevant metrics in one place, reducing manual work and minimizing the risks of data silos.

Actionable Data Visualization

Alison.ai takes complex performance metrics—such as key elements, audience engagement, and market trends—and puts them into intuitive visual dashboards. This makes it easier for analytics teams to present data-driven recommendations, helping their creative and media counterparts act quickly on trends and optimize creatives.

Seamless Team Collaboration

Our centralized platform bridges the gap between analytics, creative, and media teams, leading to more effective campaigns. With performance insights transformed into Smart Briefs, recommendations become actionable, ensuring creative decisions are backed by real-time data.

Automated Performance Reporting

Automated reports with insights and trend analysis free analytics teams from routine tasks, allowing them to focus on high-impact activities. This shift drives better audience segmentation, more precise data models, improved collaboration on creative strategies, and enhanced campaign tracking, resulting in more effective campaign outcomes

AI-Driven Forecasting and Creative Recommendations

With real-time analytics and predictive capabilities, Alison.ai identifies top-performing elements from past campaigns and competitor creatives. It offers smart recommendations, helping analytics teams anticipate market shifts and guide creatives toward strategies that maximize future campaign performance.

Join top data teams at Zalando and P&G using Alison.ai to cut reporting time and amplify creative impact.

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Frequently Asked Questions

Does Alison offer an API or data export for ingestion into our own models?

Yes. Alison.ai is designed with data analytics teams in mind and supports data export so that the platform’s creative performance outputs can be ingested into your own models, BI tools, and data warehouses. This allows analytics teams to combine Alison’s creative intelligence element-level tags, performance scores, and fatigue signals with their broader data infrastructure for more comprehensive analysis and attribution modeling.

What ML methodology underpins the Creative Genome’s performance predictions?

The Creative Genome is built on deep machine learning trained on billions of tagged creative elements and their associated performance outcomes. It goes beyond surface-level correlation to identify specific combinations of visual, audio, and structural elements that predict performance for a given vertical, platform, and objective. For a deeper technical discussion of the methodology, our team is happy to walk you through this during a demo.

Can we segment creative performance data by audience cohort or geography?

Yes. Alison.ai supports segmentation by country and platform, allowing data teams to drill down into performance by these dimensions. This is valuable for teams running multi-market campaigns who need to understand how creative resonates differently across geographies. For more advanced audience cohort segmentation tied to your own first-party data, our team can advise on integration options during onboarding.

How is data privacy handled when connecting our ad accounts to Alison?

Alison.ai is ISO 27001 certified, reflecting its commitment to information security best practices. Ad account connections are made via secure, permission-based API integrations, and your campaign data is used solely to power your own insights; it is not shared with or visible to other advertisers. For detailed data handling, retention policies, and compliance documentation, our team can provide this as part of the procurement process.

Don’t Just Take Our Word for It

Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.