Don’t Let Ad Fatigue Drain Your Performance

Every second your ads are live, they’re fighting for attention in the busiest scroll of someone’s day. And attention? It’s a depreciating asset.

That’s why we created the Creative Fatigue Report: What’s Working in Q3 2025. Drawing on Alison.ai’s proprietary analysis of 1,047 campaigns, 240M impressions, and 78,612 unique creatives tracked across Q3, this report offers a data-backed look at when, why, and how creative performance declines, and how smart brands stay ahead of it.

What you’ll learn inside:

1. The State of Creative Fatigue: Across the campaigns we tracked this summer, the median ad lost half of its original CTR by day 11. But here’s the twist – a consistent minority of “slow-fatigue” creatives stayed strong for three weeks or more, without extra budget, thanks to small, purposeful refreshes.
2. Benchmarks by platform: understand how fatigue timing differs across TikTok, Meta, YouTube, and more.
3. Traits of high-performing, fatigue-resistant ads: the creative elements that extend lifespan and reduce wasted spend.
4. Proven refresh strategies that turn fatigue into opportunity.
5. A sneak peek at how Alison.ai detects fatigue early, giving teams a competitive edge.