by Ellad Kushnir Matarasso
8 Apr 2025
Hitting Viral: How to Make TikTok Trends Work for You
Ever scroll through TikTok and wonder why certain videos catch fire while yours barely spark? Notice how some creators always seem to…
From Creative to Conversion: How Brands Are Scaling Performance on TikTok
1 min
Aug 7, 2025
In today’s digital landscape, platforms evolve fast, user behaviors shift constantly, and privacy restrictions are rewriting the rules of targeting. One thing has become clear: creative is no longer just part of the equation; it is the performance driver.
In this exclusive resource, based on a recent webinar hosted by Alison.ai in partnership with The Cirqle, top marketing leaders unpack what it really takes to succeed on TikTok today and how most brands are still playing by outdated rules.
What you’ll learn in the doc:
- Why creative now drives nearly half of all campaign performance – more than targeting or media spend
- How leading brands are using AI and creator-led content to scale TikTok campaigns more efficiently
- What today’s short-form video strategy should look like, and how to approach creative iterations for better results
- Why over 50% of ads still fail to evoke any emotional response, and how emotion, surprise, and entertainment fuel conversions
- How to build a framework for continuous creative testing and optimization, without burning out your team or your budget
Whether you’re struggling to scale your TikTok efforts or just starting to explore short-form video, this guide breaks down what’s working, what’s not, and how to move forward with smarter creative decisions.
Get the insights marketers are talking about. Leave your details to access the full PDF.
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