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Gain expert insights, tips, and trends to navigate the digital landscape
The Sweet Impact of AI on Marketing
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by Alison.ai

12 Dec 2024

The Sweet Impact of AI on Marketing: Lessons from Ferrara Candy Company

Introduction Artificial intelligence (AI) is rapidly transforming the marketing landscape. From content creation to ad optimization, AI offers many possibilities for businesses…
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creative analytics guide
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

11 Dec 2024

Understanding Creative Analytics: A Beginner’s Guide

Imagine having the ability to pinpoint exactly what makes your creatives grab attention and drive conversions. Is it the captivating visuals? Perhaps…
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The Year of Creative Optimization - A Tango Case Study
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by Alison.ai

6 Dec 2024

The Year of Creative Optimization: A Tango Case Study

In the ever-evolving landscape of mobile app marketing, user acquisition and creative strategies have become paramount. At App Promotion Summit Berlin, Joseph…
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Meta Ads - New Sensitive Categories Restrictions
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

5 Dec 2024

Find Success Navigating Meta’s New Sensitive Category Restrictions

If you haven’t heard by now, then it’s important, for you as an advertiser, to know: Meta’s tightening restrictions on advertising for…
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creative performance
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

1 Dec 2024

Creative Performance: Why It Matters and How to Get It Right

Creatives are the backbone of any successful campaign. Whether it’s a compelling video ad, an eye-catching banner, or a high-converting landing page,…
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Boosting Creative Marketing Performance at Zynga
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by Alison.ai

22 Nov 2024

AI in Action: Boosting Creative Marketing Performance at Zynga

Introduction In a recent webinar hosted by Nick Sands, industry experts Asaf Yanai, CEO and co-founder of Alison.ai, and Bradley Bifulco, Creative…
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creative workflow optimization guide
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

19 Nov 2024

Data-Driven Guide to Creative Workflow Optimization

In the competitive marketing world, creative workflows are the backbone of any successful campaign. These workflows ensure creative teams can effectively bring…
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Maximizing Holiday Campaign Success with Data-Driven Creative Optimization
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

14 Nov 2024

Maximizing Holiday Campaign Success with Data-Driven Creative Optimization

Brands face fierce competition to capture consumer attention as the holiday season ramps up. The need for creative holiday campaigns that resonate…
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Alison.ai and The Cirqle Maximize Influencer Marketing Performance
Ellad Kushnir Matarasso

by Ellad Kushnir Matarasso

28 Oct 2024

AI-Driven Creatives Meet Influencer Marketing: A Perfect Synergy

Creating standout influencer campaigns is increasingly complex. Marketers must juggle fragmented attention spans, numerous channels, overwhelming data, and fierce competition. To succeed,…
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