by Ellad Kushnir Matarasso
11 Dec 2024
Understanding Creative Analytics: A Beginner’s Guide
Imagine having the ability to pinpoint exactly what makes your creatives grab attention and drive conversions. Is it the captivating visuals? Perhaps…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Alison.ai
6 Dec 2024
The Year of Creative Optimization: A Tango Case Study
In the ever-evolving landscape of mobile app marketing, user acquisition and creative strategies have become paramount. At App Promotion Summit Berlin, Joseph…
by Ellad Kushnir Matarasso
5 Dec 2024
Find Success Navigating Meta’s New Sensitive Category Restrictions
If you haven’t heard by now, then it’s important, for you as an advertiser, to know: Meta’s tightening restrictions on advertising for…
by Ellad Kushnir Matarasso
1 Dec 2024
Creative Performance: Why It Matters and How to Get It Right
Creatives are the backbone of any successful campaign. Whether it’s a compelling video ad, an eye-catching banner, or a high-converting landing page,…
by Alison.ai
22 Nov 2024
AI in Action: Boosting Creative Marketing Performance at Zynga
Introduction In a recent webinar hosted by Nick Sands, industry experts Asaf Yanai, CEO and co-founder of Alison.ai, and Bradley Bifulco, Creative…
by Ellad Kushnir Matarasso
19 Nov 2024
Data-Driven Guide to Creative Workflow Optimization
In the competitive marketing world, creative workflows are the backbone of any successful campaign. These workflows ensure creative teams can effectively bring…
by Ellad Kushnir Matarasso
14 Nov 2024
Maximizing Holiday Campaign Success with Data-Driven Creative Optimization
Brands face fierce competition to capture consumer attention as the holiday season ramps up. The need for creative holiday campaigns that resonate…
by Ellad Kushnir Matarasso
28 Oct 2024
AI-Driven Creatives Meet Influencer Marketing: A Perfect Synergy
Creating standout influencer campaigns is increasingly complex. Marketers must juggle fragmented attention spans, numerous channels, overwhelming data, and fierce competition. To succeed,…
