Info-Tech Thought Leader Interview with Alison.ai: How AI is Used in Creative Analysis
1 min
Nov 9, 2024
In this insightful conversation, Ellad Kushnir Matarasso, Director of Growth at Alison.ai, joins Thomas Randall from Info-Tech Research Group to explore how AI is transforming the creative process in digital advertising. From replacing outdated A/B testing methods to generating high-performing ad concepts in seconds, Ellad shares how Alison.ai empowers advertisers, agencies, and platforms to unlock the full potential of their creatives.
Highlights from the Discussion:
- The Problem with Traditional Creative Testing
- Why endless A/B testing wastes time, money, and creative energy.
- The reality: 80–90% of creatives fail in testing.
- The Alison.ai Approach
- AI analyzes thousands of creative elements — colors, text, facial expressions, sounds, logos, and more — to pinpoint exactly what drives performance.
- Competitive analysis reveals what’s working for your rivals that you’ve never tried.
- From Insight to Action in Seconds
- Smart Briefs automatically create a data-driven creative brief, complete with script and storyboard.
- AI-generated videos engineered to perform.
- Real-World Results
- 3× ROAS for brands across multiple industries.
- 200% increase in CTR, 50% reduction in testing budgets.
- Success stories from retail, pet food, and food & beverage brands.
Watch the full interview to learn how AI can take your creative strategy from guesswork to guaranteed wins.
