How Alison.ai Won the L’Oréal Brand Challenge at MAD//Fest
Sep 3, 2025
A room full of innovators. A global beauty leader. One bold idea: Creative is the new targeting.
At MAD//Fest, Alison.ai showcased how we turn creative into powerful, data-driven insights that fuel marketing success. For years, brands focused on targeting and media buying. But as algorithms evolve, creative has become the single biggest driver of campaign performance. Alison.ai helps brands gain that advantage.
“Strong creative contributes 89% to digital marketing success.”
Elad Brindt Shavit, Alison.ai
The Pitch:
We showed how Alison.ai breaks every piece of creative into thousands of data points—colors, logos, product shots, storylines, even pacing—and ties them directly to media KPIs.
We revealed insights like: shifting a logo’s position could increase ROAS by 23%. Choosing one lipstick shade over another could change engagement entirely.
The message was clear: this isn’t guesswork or gut feeling. It’s creative intelligence at scale.
The Win:
Out of nine brands who pitched to L’Oréal, Alison.ai was chosen as the winner, recognized for better understanding brand needs and solving their challenges. Winning the L’Oréal Brand Challenge proves that the world’s most iconic brands are ready for a new era of creative optimization:
- Understand what their customers really want to see
- Cut creative production costs by knowing what works in advance
- Go to market faster with data-backed creative playbooks
- Boost ROAS across every platform
“Creative is the new targeting… and Alison.ai is already talking our language.”
L’Oréal Judges
Watch the pitch that won over L’Oréal and crowned Alison.ai the winner of the brand challenge at MAD//Fest:
