From MarTech to Sports Tech: HYPE SportsTech Founders Room with Asaf Yanai
May 27, 2026
In the first-ever episode of HYPE’s SportsTech Founders Room, Asaf Yanai, Co-founder & CEO of Alison.ai, opens up about the founder journey: the hard truths behind growth, the challenges of building a company, and what it really takes to move from vision to execution in a demanding market. Asaf shares how Alison.ai evolved from tackling creative guesswork to delivering full creative intelligence, covering AI-powered creative analysis, automated video generation, and why the sports industry is a natural fit for data-driven creative optimization. If you’re a founder, marketer, or sports tech enthusiast, this is a conversation packed with real insights on turning creative data into a competitive advantage.
