When Creative Becomes the Algorithm: Winning Across Every Ad Platform

1 min
Creative is the new targeting - Alison.ai at APS NY

How can advertisers win in an era where creative drives performance?

At App Promotion Summit New York, Daniel Neumann, VP Business Development & Partnerships at Alison.ai, shared how brands can use creative analytics to reveal what truly drives performance across major ad platforms — no data scientists required.

Watch the full session recording below to discover how creative has become the algorithm and how you can make data-driven decisions that fuel growth.

Key Takeaways:

  • Creative is the new targeting — with up to 90% of campaign outcomes now driven by creative.
  • Why signals are disappearing and how loss of tracking data makes creative analysis essential.
  • Bridging the gap between media and creative with actionable insights that optimize performance.
  • How Alison.ai turns creative into data, analyzing visual elements like colors, CTAs, voiceovers, and more.
  • Practical examples and benchmarks showing what drives engagement, installs, and ROI across platforms like Meta, TikTok, and YouTube.
  • Real results — up to 3× ROAS improvement and 50% lower production costs through smarter creative iteration.

Watch the full recording:

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