Beyond the Algorithm: How Data Driven Creative Wins at Auction

1 min

Apr 12, 2026

At Advertising Week Europe 2026, Elad Brindt Shavit, our Chief Business Officer, joined Ruth Mortimer to unpack a shift every marketer is feeling: with media buying automated and targeting signals fading, creative is the only lever left. The conversation focused on how leading brands are responding. By using Agentic AI to move from manual production to data-backed video generation, brands can leverage the Creative Genome to pinpoint which elements actually drive ROAS, and turning insights into execution with Smart Briefs up to 90% faster.

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