Connecting with Success: How Tango Achieved Creative Success with Alison’s Competitor Insights
Tango is a free cross-platform app that allows consumers to connect through messaging, sharing photos, phone calls, and video chats.
At a Glance
By harnessing the power of Alison.ai, Tango gained inspiration from competitors to create 3 successful iterations of existing creatives.
+330%
First Time Purchase
+56%
IPM
+19%
Install CVR
Partnering with Alison has been highly beneficial in driving our creative success. It enhanced key performance metrics across our ad campaigns and unlocked new opportunities for innovative approaches. Additionally, Alison provided us with valuable insights into the broader industry landscape when it comes to creative strategies.
Aviv Dagan
The Challenge
Tango began its partnership with Alison.ai to optimize its creative account and improve KPI performance. Tango’s marketing team had built successful creatives in their account, leading to a strong CTR. However, Tango sought a way to further boost CVR performance and gain inspiration for new features and tags.
The Approach
Alison.ai enabled an in-depth competitor analysis to find the highest-performing competitor creatives, which ran for up to two years. Using Tango and their competitors’ data, Alison identified features and tags that made these competitor creatives so successful and developed recommendations tailored to each platform for optimal performance.
| Feature | Original Version | Alison Recommendation |
| Hair Color | Blonde Brunette | Black Brunette |
| Ethnicity Type | Asian Caucasian | Middle Eastern Hispanic |
| Logo Placement | Center | Bottom Left |
The Results
Tango implemented Alison’s recommendations, making new iterations of three creatives in their account. The tag swaps from Alison’s in-depth competitor analysis led to performance uplift across Tango’s accounts on Google and Moloco.
Collaboration with Alison yielded 2 major results:
- Competitor insights inspired testing opportunities for new feature and tag combinations.
- Successful implementation of Alison’s tag swaps led to dramatic improvements in Install CVR, IPM, and First Time Purchases.
