How yellowHEAD used Alison to lift Gold Fish’s ROI 101%, from ideation report to refreshed creative.

yellowHEAD’s brief for Gold Fish: improve ROAS, increase engagement, and drive high-value conversions with new creatives, while getting more out of the creatives already running.

Alison scanned the account’s creatives, broke them down to every element, and assembled the learnings into a data-driven ideation report. The recommendation was specific: make the creative a cinemagraph, theme it around the Jade Monkey room, and keep the reels spinning nonstop.

Later, when a previously strong Bier House video began losing efficiency, Alison’s Creative Fatigue workflow caught the decay early and recommended a small, targeted renewal: implement the top-performing fountain-coins animation.

yellowHEAD’s studio built the Jade Monkey creative from the report and pushed it live. After it proved itself on Android, the team came back for iOS-specific insights, and Alison’s recommendation to add a win moment shaped the iOS version. The Bier House video got its animation swap instead of retirement.

The Jade Monkey creative ranked among the account’s top three creatives on Android for two consecutive months, improving ROI D7 by 101%, ARPPU by 106%, and FTD D7 by 101%. The iOS version added +21.4% ROI D7 and +7.4% CTR. The renewed Bier House video returned +27% ROI D7 and +17.8% CTR, a machine saved by an animation, not a reshoot.