Alison Creative Technology Finds Treasure in Gold Fish’s Sea of Data
Gold Fish Casino Slots by Sciplay is an exciting underwater mobile casino game that offers the most-played slots from the Las Vegas floors straight to your phone!
At a Glance
Gold Fish, a client of the yellowHEAD agency, wanted fresh creatives that performed well and met their KPIs.
By utilizing Alison creative analysis technology, they produced new, data-based creatives and rejuvenated existing creatives that were facing fatigue, resulting in greater performance than the account averages.
Performance improved for the Jade Monkey creative on Android by the above metrics.
Further success was achieved with more data-based videos, including:
Jade Monkey (iOS)
+21.4% ROI D7
+7.4% CTR
Bier House
+27% ROI D7
+17.8% CTR
+101%
ROI D7
+106%
ARPPU
+101%
FTD D7
The Challenge
Gold Fish, a client of the yellowHEAD agency, aimed to improve ROAS, increase engagement, and drive high value conversions with new creatives while maximizing the potential of existing creatives.
Our Approach
Based on recommendations provided by Alison, yellowHEAD was able to find success with their creatives. Alison scanned all of their creatives, broke them down to every possible element, and assembled them back together with a data-driven ideation report.
Alison recommended that the creative type should be a cinemagraph, the room theme should be The Jade Monkey, and reels should spin nonstop. These recommendations were sent over to the studio to build the creative.
The new creative was pumped into a campaign. For two months in a row, it proved to be very successful on Android and was one of the top 3 creatives.
Following the success of the above-mentioned creative on Android, Gold Fish turned to Alison again to gain insights specifically for iOS. With Alison’s recommendation to add a win moment, the new Jade Monkey video found amazing success on iOS.
Additionally, with Alison’s creative fatigue detector, yellowHEAD’s user acquisition team noticed that a previously well-performing Bier House themed video was slowly starting to decay. They wanted to try and renew it, as the machine itself was very successful. The creative technology’s recommendation of a small change – to implement the top-performing fountain coins animation – proved to be significant.
