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How AI breaks app marketing rules
In a world where app marketing is often a costly guessing game, Alison.ai has built an AI platform that not only decodes why creatives succeed but also predicts and produces winning ones at scale. In this Business of Apps “App Talk”, CEO Asaf Yanai shares how this 12.5-billion-data-point platform is slashing marketing costs and redefining the future of creative strategy.

Why Optimising AI at Every Point Creates Meaningless Ads
Choosing what not to automate is just as crucial as what you do. Asaf Yanai, CEO of Alison.ai, argues that many AI-generated ads miss the mark because advertisers focus on the wrong moments. In this guest piece, he shares where AI goes wrong and how to get it right.

Getting AI to work well in the ‘field’: A roadmap to sporting success
Artificial intelligence is reshaping the sports industry, from fan engagement to operations and content creation. A recent Digital Journal feature on HYPE Sports’ AI implementation roadmap highlights this shift, featuring Alison.ai as a leading solution for automating high-performing video ads and creative assets.

2024: The year that was in the eyes of high-tech executives [Hebrew]
CEOs, VPs, and other senior executives summarize the year in their organization and in the country in general, and predict what the industry has in store for next year. Kobi Berkovich, Co-Founder and CTO of Alison.ai, talks about the company’s unprecedented growth in the midst of the challenges.

Top 100 Business Trends in 2025
From the continued rise of artificial intelligence to new efforts in sustainability and corporate responsibility, this list of business trends in 2025 is covering everything making waves in the new year. Alison.ai is featured for our AI-enhanced digital marketing tools.

5 AI Startups Making a Splash this Holiday Season
Artificial intelligence is playing a pivotal role in transforming how businesses engage with their audiences this holiday season, making marketing campaigns more personalized and visually stunning. A new wave of AI startups, including Alison.ai, is offering innovative solutions that cater to the unique demands of the season.