by Chad Musselman
22 Jul 2024
ANA Digital & Social Media Conference: Key Takeaways for Marketers
The ANA Digital & Social Media Conference is a premier event taking place in Los Angeles for marketing professionals to stay ahead…
[Webinar] The Future of Marketing: How Zynga is Using AI to Enhance Creative Performance
by Asaf Yanai
3 min
Nov 8, 2024
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In today’s competitive landscape, leading companies like Zynga are redefining creative success with the power of AI. Join our webinar for an inside look at how Zynga leverages AI solutions to maximize creative performance and drive real marketing impact. You’ll get actionable insights and data-backed strategies directly from Zynga and Alison.ai’s experts.
Reserve your spot! Seats are limited — register now to secure your place and get ready to discover the future of AI-driven creative performance.
Webinar Details:
Date: November 20, 2024
Time: 2:00 PM EST
What We’ll Cover:
- How AI is Shaping Creative Strategy: Hear from Alison.ai and Zynga leaders as they share the latest insights on AI’s evolving role in transforming creative development and digital advertising.
- Inside Zynga’s AI Journey: Discover how Zynga implemented Alison.ai to achieve real results.
- Live Q&A: Get your questions answered by industry experts – submit questions in advance or ask live.
Featured Speakers
Asaf Yanai
CEO & Co-Founder, Alison.ai
Asaf Yanai is a tech entrepreneur with 15+ years of experience driving innovation and growth. Previously VP of Growth and Head of Media Buying at leading marketing firms, he is known for his visionary leadership and strategic expertise in driving business growth. Asaf’s third successful venture, Alison.ai, stands as a testament to his exceptional talent for spotting opportunities and guiding teams to achieve outstanding results.
Bradly Bifulco
Creative Director, Zynga
Bradly Bifulco is a seasoned creative professional with a focus on performance-driven creative for mobile user acquisition since 2011. As Creative Director at Zynga, he has led User Acquisition and App Store Optimization creative strategies for the company’s first-party mobile launches since 2017. His expertise lies in blending creativity with data to drive results in the mobile gaming and app industries.
Meet Our Host
Nick Sands
Owner, Sands Advisory LLC
Nick Sands has over a decade of experience conducting primary research across TMT, Consumer, Retail, eCommerce and other industries. He has worked with some of the world’s largest and most innovative organizations like Amazon, NVIDIA, Adobe, Deloitte, Oracle, and Snowflake and hundreds of others. Nick specializes in identifying key technologies and solutions B2C brands should leverage within the eCommerce and Marketing ecosystems in order to achieve their growth goals.
Who Should Attend?
- Marketing & Creative Directors
- Digital Marketing & Advertising Specialists
- CMOs
- Brand Strategists
- Growth & Performance Managers
- AI Enthusiasts
- Business Leaders Interested in AI Solutions
- Gaming & Mobile App Industry Professionals
- Marketing, Media & Creative Experts
Whether you’re exploring AI for marketing or already on the journey, this webinar will provide valuable insights into how AI can elevate your creative strategy and campaign results.
