8 Nov 2024
[Webinar] Redefining Marketing: Ferrara Candy Company’s AI Blueprint for Creative Success
Nov 27, 2024

In a rapidly changing marketing landscape, staying ahead requires more than just creativity—it demands innovation. Ferrara Candy Company has embraced this by integrating AI into their creative workflows and delivering impactful outcomes through performance-driven marketing. View our webinar on-demand to learn from Ferrara and Alison.ai experts who reveal how cutting-edge AI-powered solutions are revolutionizing the way campaign creatives are designed, executed, and optimized. Discover the strategies that are helping Ferrara achieve outstanding results and gain actionable insights to apply to your own marketing initiatives.
Sign up now to explore how AI is transforming creative strategy.
What You’ll Learn:
- The Intersection of AI and Creative Strategy in Modern Marketing: Get insights from Ferrara and Alison.ai on how AI is reshaping creative processes and elevating digital campaigns.
- Ferrara’s Path to Better Performance: Discover how Ferrara identified, implemented, and leveraged Alison.ai and other AI tools to enhance workflows, measure impact, and achieve marketing goals.
- Engaging Q&A: Industry experts answer questions from people like you!
Featured Speakers
Asaf Yanai
CEO & Co-Founder, Alison.ai
Asaf Yanai is a tech entrepreneur with 15+ years of experience driving innovation and growth. Previously VP of Growth and Head of Media Buying at leading marketing firms, he is known for his visionary leadership and strategic expertise in driving business growth. Asaf’s third successful venture, Alison.ai, stands as a testament to his exceptional talent for spotting opportunities and guiding teams to achieve outstanding results.
Brittni Ainsworth-Hukee
Sr. Manager, US & Seasonal Brand Media & Partnerships, Ferrara Candy Company
Brittni Ainsworth-Hukee is a seasoned marketing and communications professional with a strong passion for engaging consumers through social media and word-of-mouth marketing. Brittni specializes in influencer outreach, brand fan programs, community management, and content creation. With a proven track record of driving engagement for top-tier brands such as Beam Suntory, JOHNSON’S, Subway, and Best Buy, she excels in executing innovative social media campaigns and strategic partnerships.
Meet Our Host
Nick Sands
Owner, Sands Advisory LLC
Nick Sands has over a decade of experience conducting primary research across TMT, Consumer, Retail, eCommerce and other industries. He has worked with some of the world’s largest and most innovative organizations like Amazon, NVIDIA, Adobe, Deloitte, Oracle, and Snowflake and hundreds of others. Nick specializes in identifying key technologies and solutions B2C brands should leverage within the eCommerce and Marketing ecosystems in order to achieve their growth goals.
This Webinar is Perfect for:
- Marketing & Creative Directors
- Digital Marketing & Advertising Specialists
- CMOs
- Brand Strategists
- Growth & Performance Managers
- AI Enthusiasts
- Business Leaders Interested in AI Solutions
- Food & Beverage Industry Professionals
- Marketing, Media & Creative Experts
Don’t miss this opportunity to discover how AI can empower your team to push boundaries, unlock new creative potential, and achieve unprecedented marketing success.