High 5 Casino’s creative gets a second wind thanks to Alison!
At a Glance
When the new DaVinci creative was first launched, it received 14.21% of the budget allocation. Within a month, this creative received 59.41% of the budget and High 5 Casino saw the following performance in their account.
38%
10%
19%
The Challenge
High 5 Casino was looking to achieve a higher ROI D7 and increase their quality of users.
Our Approach
Over the course of several months, High 5 Casino was gaining momentum and seeing positive performance across all creatives. However, the popular DaVinci game room was not one of them.
After brainstorming ideas, they decided to turn to Alison creative analysis technology, to see how they can take this fatigued creative and breathe some life back into it.
The platform provided the following recommendations:
- A voice-over
- A “Play Now” CTA
- An orange background
The freshly rejuvenated creative was initially launched in one of top-performing campaigns in order to present it to an already proven audience. This made sure that the DaVinci room creative had a solid opportunity at success.
The results were promising, given the potential of this new and improved creative, it was opened to other appropriate campaigns with different audiences. It continued to generate great results until it became active in most campaigns.